7 Reasons To Do Online Marketing And Grow Your Business
After having worked with hundreds of clients creating web page design and online marketing material, I have realized one thing. Many business owners think that they have to be experts in order to promote their business online. They feel like it’s complicated and they don’t have the time to do it.
everything new that you have learned, everything seems complicated when you see it by
But more importantly, there is a high probability that if you don’t focus on how to attract more customers, it will be a matter of time before you have to close your business. No customers means no money and if you don’t make money you won’t be able to keep your business afloat.
I know that
can be a bit intimidating and confusing as there are a large number of
options to promote yourself online. Having so many options many times makes
don’t pick one and take no action.
But I have
to tell you that even though there are several options, the best online marketing plan is one that is simple and
that you can repeat it consistently . It does not have to be
The ideal is to have an online marketing plan where you can receive potential customers to your website or establishment in a consistent way.
So you ask yourself:
Why does my business need online marketing ? Did you know that 94% of consumers look for services or products online before buying? Or what 3 out of 5 people use a search engine, like Google, to learn about a business? I imagine you can imagine it, I’m sure you do it yourself.
I can guess that the last time you made an investment in a product for your business, you googled it.
7 Reasons To Do
- Define and identify your ideal customer
- Improve strategy of how to attract customers
- Generate new opportunities
- Benefit from technology
- Improve communication with your customers
- Be where your customers are
Add value to your business
Difficult of any plan is how to start or where I start. Are here
some of the things to keep in mind before starting marketing
online for your business:
Having a goal – online marketing can have several benefits
as the aforementioned. Ideally, focus on one at a time. Example,
Do you want to attract more visitors to your website? Do you want to grow a list of
emails for your newsletter? Do you want to attract more customers to your area?
Identify your ideal market or customer – you have to be 100% clear about the type of customer or people you want to attract. This will help you be more efficient and save money. One thing you can do is learn from the clients you already have. Ask them how they found your business, maybe it was online.
Check the competition – you don’t have to copy what the
competition is doing, but if you can see how they do it to have a
idea. It can help you create your own plan of attack.
Create a strategy – you must define what are the things you are going to do to start your online marketing plan. Example, you may have a strategy where you can create an ad campaign on Google (using Google AdWords) to generate traffic to your website.
Then on your website, you have a way to collect email from visitors. Remember that the first time a visitor goes to your page, most of the time they are not ready to buy. You’re just doing “ research ” or finding out what options you have. But if you collect his email, you can send him more information later.
Measure your results – the last thing is that you should see how your strategy is working. There are several tools that will give you information about the progress of your campaign.
For example, Google Analytics (assuming you have it installed on your page, if you do not have it I will recommend that you do so) , it gives you the option to see the traffic or the number of visitors on your page.
This helps you measure if what you are doing is working. If what you are doing is not giving the result you are looking for, change it and measure again.
There are 7 reasons to do online marketing to grow your business . Marketing online will help you learn more about your customers and generate more sales.
Also, this information will help you create a plan of attack that is simple and that will help you grow your online business in an effective way. You will save time, money and annoyance.