How to use hashtags on Instagram to increase followers and likes
What are Instagram hashtags and how to use them
Hashtags are used to organize and categorize photos and videos in order to simplify the search and discovery of new content on Instagram.
For example, a food blogger might post a photo of a beautiful fruit cake and use the hashtag #corte #frutta #dolci so when someone searches for one of these hashtags they can find it.
How to use the different types of Instagram Hashtags
Knowing the different types of hashtags and the type of audience they correspond to can help you develop a more effective hashtag strategy to use.
A branded hashtag is a unique hashtag and is usually dedicated to a company or a personal profile.
It can be as simple as the brand name (eg #birramoretti) or the name of a product (#leregional) or a specific promotional campaign (eg #internationalbeerday).
A branded Hashtag can also be a hashtag that has nothing to do directly with the brand but that can have references to the identity of the brand itself (#bereincompagnia).
Branded hashtags are used to link a theme between you and your audience so as to promote and aggregate the posts published by other users to your profile.
The Community Instagram Hashtags
Community hashtags are hashtags that connect themes around a specific subject (e.g. #veganlife, #igers, #fitnessforlife).
They are a great way to connect with other people who are interested in a certain topic, improve the indexing of your post, get likes and new followers but above all to enlarge your community.
The best way to find these hashtags is to look at which hashtags are used by the most popular profiles related to a given topic.
The more precise the hashtags you use, the greater the engagement of your followers.
How to find and use the best Instagram Hashtags for your profile
In this section we see specifically how to find and select the most suitable Instagram Hashtags to use on your profile.
Research them through your target audience
As mentioned before, using hashtags that are too generic or random in your posts will not help you grow your popularity.
So first does a search of the hashtags used by your target audience and save them so you can reuse them in the future when you need to publish your next post.
Remember, you must use hashtags that are used by your target audience and above all that are relevant to your post (see photo eg above).
Search them through the most popular profiles
One of the best ways to find out which hashtags to use is to follow Instagram Influencers who belong to a niche of topics that are the same or similar to yours.
If you didn’t know, influencers are people who are hugely successful on social networks.
Each sector has its own reference influencer, discover the most interesting influencers and follow them to see which hashtags they use and above all, study their profiles to understand which one is their strategy of using hashtags.
Remember, you have to learn from the best if you want to get to their level!
Search for related hashtags
The last method to find the best Instagram hashtags to use quickly and easily is to view the hashtags related to a certain keyword and see the number of posts that have used it.
You can do this by writing the keyword directly into the search page of the Instagram app or from the Instagram website.