Social Media Marketing activity: examples
The social media marketing activity is essential for all those companies that have an interest in growing and advertising themselves with Social Ads on Facebook, Instagram, YouTube, TikTok, etc and not only through classic channels. It is a promotion methodology that concerns not only the brand , but also the sale of products that manages, through targeting, to find the right people to turn to.
To carry out this activity, however, it is necessary to rely on professionals in the sector, such as the social media manager, who is able to create ad hoc content for the various channels, adapt the ToV to the chosen social network and above all find the right strategy for sales and advertising. So let’s see together some examples of social media marketing activities .
You know what the ToV is: it is the tone of voice, that is the tone of voice that is used on social networks selected according to the channel chosen for social ads and relevant public
Why do social marketing activities?
As we have already mentioned, social media marketing activities are essentially divided into two macro categories: the promotion of the brand or the promotion of a product for sale. However, these techniques are often used to sponsor an event: from concerts to online courses of all kinds. advertising on social media is therefore multifaceted and easily adaptable to every need of the company that has decided to take this path.
Examples of Social ADS
A classic example of social media marketing could be the sponsorship of a new brand on Facebook and Instagram. In this case the activities to do are varied. First of all you need to identify the audience you want to address, the personas, and find the right language to use.
If, for example, a cosmetics company wants to land on social networks and advertise, through various tests it can be discovered – we hypothesize – that the public interested in that type of brand is mainly composed of women aged between 25 and 35 years old. At that point, pure marketing comes into play, that is, finding the right leverage to get that audience to take action. Be it a click for a Like, or an invitation to browse the site.
Another example of social media marketing activity could be the sale of a product on social media. In this case, you must always identify the target audience and understand which social is used the most. If, for example, you want to sell a video game it is possible that the personas is a boy, male, aged between 18 and 24 who mainly uses Twitch or TikTok. So it is important to make sponsored and social ads on these channels and also offer a lever on the price of the product that makes it usable even by those who do not have great financial resources. .
The importance of content
In all cases, beyond the operational examples, the content to be published on social media for marketing activities plays a fundamental role. In fact, images and creativity play a fundamental role in encouraging users to follow a page, buy a product or participate in an event. Creating impactful video or visual content could be the key to acquiring new leads.
It is therefore evident that the world of advertising on social media is very large and above all requires specific skills to obtain results and not to invest money without seeing the infamous ROAS rise over 2%. Relying on the social media marketing activities of a professional is certainly the best key to make your company soar!
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