The importance of niches in Influencer Marketing
Influencer marketing is growing at a rapid pace thanks to the possibility of earning a lot of money. In this industry with high earning prospects, companies collaborate with famous personalities of various social networks , who share experiences, passions and more, to their fans and followers. Describing what influencer marketing is is a simple concept in itself, the problem lies in understanding how it fits and applies in each sector. Let’s first see which are the most important sectors of influencer marketing.
The most important sectors of influencer marketing:
- Fashion / Beauty
- Travel / Lifestyle
- Celebrity / Entertainment
- Health / Fitness
- Family / Home / Parenting
- Business / Tech
The advantages of niches in influencer marketing
Why are influencers specializing in a given sector so important to companies? Simple: if you are a company you are within a specific sector, so it is essential to collaborate with specialized influencers whom people trust. Furthermore, in addition to being within a specific sector, most companies belong to a specific niche and consequently many influencers are too.
Let’s take the previous list I showed you as an example. Within each sector there are several specific niches. A fashion blogger who wants to become an influencer will never write generic articles on fashion but will always write articles dedicated to a specific niche.
A great example of this is Chiara Ferragni , voted one of the most important influencers in the fashion industry. This is because Chiara Ferragni, not only publishes content related to fashion, but has even launched her own fashion line which is having great success thanks to the number of people who follow her, starting from a niche or luxury fashion .
The problems of niches in influencer marketing
Most industry experts suggest collaborating with specialized influencers in your niche and they are absolutely right, but there are cases where it is good to make exceptions.
For example, if you are a company and you want to advertise a new product or vegan chocolate, it doesn’t mean that you only have to collaborate with vegan influencers to promote yourself.
To make your company known, you could for example start collaborations with influencers from other sectors but who have a similar audience , such as yoga experts, nutritionists, fitness or celebrities from social networks who can reach a much higher number than a specialized influencer. In this way it is clear how many factors need to be evaluated before starting collaborations with an influencer specialized in a certain niche.
I hope the article helped you understand the importance of niches and what advantages but also what problems they bring with them. If you are curious about the 5 best ways to earn money with Instagram CLICK HERE.
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