What is and how does Facebook Insights work? How to use this Facebook tool
In the world of social networks, Facebook Insights is one of the best alternatives to consult the statistics of your business page if you are a community manager. That is why we recommend that you access this tool promptly so that you can enjoy the benefits.
Thanks to this, you will be able to measure and analyze the success generated by the advertising campaigns you carry out to add value to your product or your brand in a matter of very little time. Since, the traffic that is generated to your Facebook page depends to a great extent on getting even more followers, likes or likes.
Likewise, it is of great relevance to have useful tools that allow us to know the behavior and particular tastes of the people who are part of our client portfolio, in this way, let’s to be able to generate more sales and make the best decisions for the growth of our brand or company.
What is Facebook Insights about and what is it used for?
If you are new to the world of digital marketing, you may not have heard of this fabulous tool yet. That is why the most advisable is that you create a professional Facebook page for your company, since this way you will separate the world of leisure from that of business, since this social network is usually used most of the time as a means of entertainment.
When you do this, you will realize that this tool that the application has, will allow you to develop in your work as a community manager , since you will be able to view the trade statistics generated by your campaigns and publications. All this, through graphs and reports that the system provides you through the results thrown in their respective analyzes.
Thanks to this, you will be able to make the best decisions in order for your company to grow and stand out more and more among the Facebook community and in the world of digital marketing.
What is the main functionality of Facebook Insights?
The functionalities of using Facebook Insights for commercial purposes are numerous, but one of the most outstanding is that it will allow you to analyze a lot of data in order to increase the progress and the growth of your page. Likewise, you will be able to know your target audience, by registering the visits generated to your page, as well as the time that people spend on it.
On the other hand, you will be able to verify the number of likes received on the page and in each of the publications you make, which can be duly programmed by day and time to keep a sequential order of them. So you know if your advertising is getting good results or if, on the contrary, you need to change something.
Likewise, Facebook Insights will provide you with a detailed analysis regarding your ideal audience, through the data obtained regarding the type of interaction of people, gender, age and country. So that you know which specific sector of the population is the one that can acquire your products or services more easily, based on the tastes and these aforementioned aspects of the user.
To start using it, the first thing you will have to do is access Power Editor through Facebook , in the option that says Manage my ads. Next, a box will appear and you will select Facebook Ads and there you will click on Power editor, from there you will link your business account without problem.
Later, you must access Facebook Insights and go to the Menu and you will choose the first option that appears in All tools . Now, you have to determine the audience to be reached by placing Everyone on Facebook, for a much more detailed and in-depth analysis. The next thing is to filter the public, indicating specific data such as country, objective, sex, age.
When we already have the results derived from the analysis ready, it only remains to draw conclusions and implement new ones and better commercial strategies based on the study and knowledge of the page, knowing the aspects that can be improved and those that are giving results and that will allow us to achieve success.