10 secrets to being the king (or queen) on Instagram
Reaching stardom on Instagram is far from being a breeze. The famous social network is a firmament filled to the brim with stars (consecrated) and “instagrammers” (novices) determined to also shine in that microcosm (which is already a true “macrocosm” due to its size ).
On Instagram it is possible to taste the honeys of success in a thousand different ways (success is on these platforms of all tastes and colors). However, it never hurts to draw on the wisdom of experts already hardened in a thousand battles on Instagram to try to find (and find) success on this platform.
The renowned “instagrammer” Eva Chen proposes in The Guardian some tips to comfortably sit on the throne of the success of the famous photographic app:
1. Don’t overthink it
Don’t get obsessed with likes. Think first and foremost about what you like (and not so much about what others like). On Instagram, as in real life, pleasing ourselves generally makes us happier than satisfying others. And it paradoxically translates into more success on this platform.
2. Post photos of consistently recurring things in your life
If makeup is your passion, don’t be shy and shoot cosmetics like there’s no tomorrow. However, the things that are repeated in your day to day and that are likely to become posts on Instagram do not have to be glamorous. They can be as banal (and seemingly boring) as your regular bus stop.
3. Do not overly “make up” your photos
Instagram started out as a real paradise for amateur photos (and even “crappy”). And that is precisely why it succeeded. Then the style gurus began to flock to Instagram and turn the photos posted there into a paragon of perfection. However, people have grown weary of so much perfection, and “raw” (and mundane) photos are back in fashion on Instagram.
4. Tell stories
Take care to spice up your photos with the (probably mundane) stories behind each one. People want to see beyond what is behind the photos posted on Instagram (although what is behind it is damn simple).
5. Show your B-side
If you’re an accountant by day and a horticulturist by night, for example, don’t be ashamed to leave your B-side imprint on Instagram.
6. Roll up, if you want, like the blinds in the texts of your photos
Photos accompanied by very long paragraphs are in fashion on Instagram. Marc Jacobs was one of the pioneers in inaugurating this trend (which others have copied profusely afterwards).
7. Use image editing tools, not filters
From Chen’s point of view, photos on Instagram look better when little things like image warmth and shadows are manipulated in them and not so much when they hide behind a filter.
8. Get started by digging into Instagram with a private account
And start following people who like your own hobbies. On Instagram there are 400 million users, you will surely find someone who is the match of your shoe in terms of tastes (and who will hopefully inspire you).
Via: Direct Marketing
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