3 tips to get leads on Instagram
Quality leads are invaluable. Would you like to get them on Instagram? With 500 million active users, you certainly have a lot of chances to get them.
Tips for getting leads on Instagram
Here are some tips, which I would love to see complemented with yours … if you can and want to share your experience in the comments.
1. Humanize your brand
This is a very effective tactic and one that many professionals still do not believe as such. Ads are given a lot of importance to the web, which is not bad at all, but the humanization of the brand is not given importance.
Users are tired of advertising traditional and classic sales messages: buy now! I offer you the cheapest! Etc … What they want at the moment is to create an authentic human relationship with the brand, that is, to unite people with people. Instagram gives you the power to do so by adding more personality and human touch to your interactions with your followers.
By humanizing your brand, you will gain the trust of potential customers and you will be able to convert it into leads as well as gain the loyalty of existing customers and followers. Therefore instead of posting posts about your products, use Instagram as the channel to build relationships with your audience. Post daily images of your employees, colleagues, the creation of a product or the development of a service. The anecdotes and jokes behind the scenes are like a piece of chocolate for a sweet tooth. Take the test.
2. Tell the stories of your customers
When you have people who support your brand, you strengthen the authenticity of your brand and have more opportunities to build trust with a new audience. Finally, attracting this audience and converting them into potential customers. Through Instagram you can tell real stories of existing customers and the experiences they have had with your products and / or services. The stories of the fans, do the function of an advertisement but in a much more effective way because it is more genuine and has a human touch. You will share stories of people who have benefited from your product or service, so that other potential customers can ‘feel’ that you are not bombarding them with your ads. You can consider these Instagram stories as visual memories combined with ‘storytelling’, which will greatly help you attract leads.
3. Get the most out of your Instagram ads and retargeting
Instagram ads are managed by your paid Facebook Ads account. So you can use the Facebook Pixel tool for your Instagram ads and segment users with attributes similar to the existing ones.
Make the most of your advertising budget by attracting only those users who are likely to be interested in your products. Therefore, segment your target audience well. In this way you can reach potential leads effectively through Instagram adds, ensuring that your ads will be seen by users who might be interested in your offer.
However, sometimes you must shorten the list of users you are targeting to increase the effectiveness of your campaign. In those cases, you can use r etargeting to effectively brand an audience that shows they have already been interested in your brand and what it offers.
Through an effective retargeting strategy a brand can use Instagram ads to convert abandoned shopping carts and page visitors into leads. Integrating Facebook Pixel in your website and other pages so that you can retargeting to attract users who showed interest in your products.
So: first show your Instagram ads to your target audience, who are probably interested in your products or services. Then retarget users who showed interest in any of your products or services by clicking on an ad to discover what they visited and were therefore interested in, or even that they added some items to their cart even though they did not finally buy.
How do you generate your leads on Instagram? I thank you infinitely for sharing the post!
Via: Passionate about Social Networks