4 methods to acquire customers and sales with Instagram
Have you ever done business on Instagram ? If the answer is no, we advise you to remedy: it is a social network with a strong growth rate, which could reserve you great satisfaction if properly exploited within a broader marketing strategy. But how?
Set up an optimized Instagram account for companies
If you want to use Instagram for your business, the account must necessarily be separate from your personal one. Keep in mind that the marketing of your business is exclusively for the public and not for yourself. In other words, the selfies and panoramas of your last trip are of no particular significance to your customers, and they certainly won’t give you sales!
On Instagram you only have one opportunity to direct visitors to a website with one click . In fact, your bio is the only place where a clickable link will appear, right under your name and description at the top of the Instagram page. So try to always include a link to your online shop or a targeted landing page.
Use consistent name and photo
All your effort on Instagram will be void if the pieces of your efforts do not integrate well into your strategy, meaning that you do not commit to showing what your brand really is. The key to success is in fact to remain recognizable! Therefore choose an Instagram name that is the same or related to the name of your business on other social media channels .
For the same reason, keep your profile image as consistent as possible. All your interactions and overall engagement on Instagram will be accompanied by the small thumbnail of your profile photo, which should therefore be something recognizable and professional (like your company logo).
Include an informative and interesting biography for followers
Finally, remember that before people are led to click Follow on your Instagram, they need to click on your profile. So, make sure that the first thing people see before choosing to follow you is an engaging and informative bio. Convince yourself in seconds of the value and content you will add to their feeds. Always include your business name and a concise description of what you actually do, or want to do.
Keep the tones light and always interesting, avoiding a direct and constant sales proposition. Instagram offers a unique social culture, different from your online store or even other social media sites. Create a bio that appeals to the Instagram community you want to reach and that reflects the tone of the images you intend to share.
In the bio, you can also help but overdo it with keywords and hashtags (they are not searchable here). Also remember to take your bio with a variable: you can still modify it to promote your latest advertising campaign, sales or new product launches. And, again, don’t forget a link!