4 tips to improve Instagram photos of your products
If you sell your products online, and promote your business (also) with Instagram, then having high quality photos becomes incredibly important . On the other hand, it is one of the best ways to convey the quality of your products, considering that – obviously – customers cannot actually touch or feel the goods before making the purchase. In short, the quality of your product photos directly affects the perceived quality. Therefore, low quality images could influence your potential customers by making them think that your products are also of low quality!
But how can you improve the Instagram photography of your products ? Below we wanted to share 4 small ideas that are worth reflecting on a bit.
The right light is everything . Whether you are using an iPhone or a very powerful camera to portray your products, remember that lighting is the most important thing. Try to prefer the use of natural light whenever possible, and therefore try to take pictures near the window or door. If you don’t have natural light in your indoor space, try taking pictures outdoors. Also pay attention to how the light changes throughout the day. For example, you may find it more useful to avoid direct sunlight, as it can create too hard shadows.
Consider the background. If you want white backgrounds, you can buy panels at a craft store or on Amazon for a few euros. This is a great trick that will improve the visibility of the product you are promoting. While there are photo panels and papers in every color, our advice is to use a neutral white or gray background for basic product photos.
Try to bring the product into everyday life. Don’t limit yourself to style photos, that is, photos of products intentionally placed in order to highlight the qualities of the goods. Instead, try to integrate these photos with those in which the product is shown in its natural state, in everyday life. A combination of the two types of photos can be ideal, because when potential buyers see in photos other people using / wearing the products you are selling, they will automatically be led to think and imagine how that product can integrate into their own. waist.
Use a consistent style. When taking photos, always try to reward consistency. Therefore, use the same lighting, editing, color, props and so on. This will help make your brand more memorable, and generate credibility.
So far, some simple and practical tips that we suggest you keep in mind the next time you take pictures of your products. What do you think about it? Are there any techniques and tricks you have recently used to improve the quality and effectiveness of your product photos, and that you want to share with all our readers?