5 reasons to integrate Instagram into the marketing of your products
Integrating Instagram into the marketing of your products ? It’s worth it, and how! To prove it, we’ve identified 5 reasons why you should keep this in mind below – let’s see them together!
You can connect with your customers on multiple channels
Using Instagram on your ecommerce site will allow you to connect with customers across multiple channels and increase cross-channel engagement. For example, think of that customer who is browsing your site, and who discovers that the photos you are publishing on ecommerce are present on Instagram with your account: they will be prompted to click to see it and start following you and reconnect with you more later within a platform you already use.
Conversely, a follower who browses Instagram may never have been to your website before. But, by setting up an Instagram Shoppable, the “Instagram shop” version of your account can easily reach you, and click on the product pages. In short, the use of Instagram photos offers you the opportunity to get in touch with customers in a much easier and more diversified way.
You can reuse not new marketing items
Using Instagram photos in your marketing project for ecommerce will allow you to work smarter and easier. For example, if you have already produced content, you can choose to reallocate it through this channel, thus exploiting it as images and marketing videos on social media. This will save you the trouble of having to create more content!
You can attract more loyal traffic
Another advantage of using images Instagram is that the traffic that comes from these photos is generally of higher quality, and more “faithful” than any other channel. social. Research shows that when you compare time on the site, coming from various social channels, Instagram beats Facebook, Pinterest, YouTube, Reddit, and more. In short, Instagram content generates more engaged traffic than other visual social content from YouTube or Pinterest.
You can use the photos of your customers
If you don’t have solid user-generated content marketing strategies to increase sales, it’s time to break the delay and start doing it. Instagram photos are, par excellence, user-generated content: on this social network, users constantly create and share their images and, with their permission, you can use such content for your marketing.
This means not only getting free content, but also engaging your customers (making them feel part of your brand). Plus, with no extra effort, you can build a better brand presence on Instagram by grabbing the attention of larger circles, when your customers’ followers see them hashtagged in their photos.
You can know how the contents will work
We are confident that you will never want to invest assets on Instagram in content that doesn’t work well. Thankfully, on Instagram you may already have feedback on how your audience will react to content before investing – a simple preliminary analysis step will help you build a significantly more robust editorial calendar!