5 tips to improve your company’s Instagram profile
To unlock the potential of Instagram it is essential to create an Instagram profile that successfully captures the attention of your target audience. But how can you do?
Here are some tips that might be right for you!
Choose an Instagram Business account
Over 25 million businesses already use Instagram Business accounts to access useful promotional analytics tools. Unlike personal accounts, business accounts provide users with insights into post performance and follower growth. They also have the option of being able to indicate some additional information, and take advantage of several options that will give social media marketers more flexibility when it comes to creating an effective social media presence on Instagram. Also note that existing Instagram accounts can easily switch to a Business account with just a few taps.
Considering that Instagram allows social media marketers to share a single live URL across the platform, the link in an account profile is incredibly important. However, many marketers still make the mistake of using a non-tracking link in their Instagram account profile. If the link cannot be tracked, it is impossible to know how many website visitors or customers have been referred by Instagram. Using an Instagram analytics platform or a custom URL generator like Bit.ly, marketers can see how Instagram users behave with links placed in the bio.
Analyze your engagements on Instagram
The only way to know if your Instagram strategy is working is if you have some analytics to prove it. While an Instagram business account already offers some basic performance insights, it’s possible that you can only get the top from some third-party analytics platform, which can provide you with a wealth of otherwise inaccessible information.
A / B test on your Instagram bio
Sometimes it can be difficult to know if your Instagram bio is effectively contributing to your social media marketing goals. The best way to understand if your bio is effective is through an A / B test: select a dependent variable that can be measured and create Instagram profiles that exploit different characteristics in the same variable, recreating a similar exposure (same number of followers for about the same time). Finally, look at the URL performance data to determine which profile was most effective at generating clicks.
Focus on follower quality rather than quantity
Many Instagram marketers think that having a large number of followers is important for creating a fully optimized Instagram profile. After all, the more a follower has a brand, the more credible it should appear. However, a quick glance at the Instagram profiles owned by some of the largest companies in the world shows that the quality of followers is more important than quantity.