5 ways to succeed on Instagram
Since it hatched back in 2010, Instagram has managed to attract more than 500 million users to its platform who generate 4.2 billion “likes” a day and publish a whopping 95 million photos and videos every day.
With these superb figures on the table, Instagram has recently become the “right eye” of many brands, who enjoy unprecedented visibility on this social network.
To succeed (marketerly speaking) on Instagram, aesthetics (of photos and videos) is a “must”. Therefore, if you want to make your brand “beautiful” on this social network (and do it consistently), we recommend that you follow the advice suggested below by HubSpot:
1. Take the trouble to know (by heart) what is your brand identity
What is your brand personality? What are your values? The aesthetics of a brand are greatly influenced by its own identity. Being clear about your brand identity will make it easier for you to give cohesion and uniformity to your content on Instagram. One brand that is, for example, very clear about its identity is Taco Bell, whose Instagram profile is full of tacos and deliberately “garish” colors.
2. Determine your target audience and create content for that target audience (but without giving up your own identity as a brand)
On Instagram it is vital to know our brand’s target audience in depth and know what makes them love (or hate) our products and services. GoPro demonstrates a deep understanding of its target audience on Instagram, with a focus on adventure and action sports.
3. Create a story for each of the photos you post on Instagram
The more engaging that story, the less the consumer will feel that the firm is actually trying to sell you something (at least indirectly). Storytelling creates emotional bonds between brands and consumers and makes marketer content more delicious. A brand that uses the stories on its Instagram profile in a beautiful way is, for example, Nike, which prints its “Just Do It” mentality in everything it does on this social network.
4. Choose specific colors and filters and use them consistently
Using a specific color palette, a specific filter or even a texture helps, and a lot, to give our brand’s posts the consistency they are looking for in Instagram. A brand that prides itself on being a true master of colors on Instagram is Pantone, whose posts on Instagram are the faithful reflection of what is worn, in chromatic terms, in the real world.
5. Post content that reflects your brand’s core values
Don’t be afraid to use Instagram to showcase your brand’s products (in all its glory). Just get creative and take snapshots of your products from different (and hitherto unexplored) points of view. This is what Office Depot does, for example, on your Instagram profile.
Via: Direct Marketing
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