6 tricks to create an Instagram campaign with a wow effect
With more than 500 million users around the world and 80 million photos uploaded daily, Instagram has already become one of the most popular social networks.
And, given its success, it is also a true marketing tool that cannot be absent from any company that wants to succeed in the digital spectrum.
However, as in the rest of social networks, it is not only enough to be present but it is necessary for brands to adapt to the language, activity and characteristics of the platforms.
In order to create a successful campaign on Instagram, The Drum offers us 6 tricks to achieve the much desired “wow effect”:
1. Know the advertising formats
Although advertising in this social network is relatively new, we have a large number of formats and understanding how each one works will help to know which of them is the best adapted to strategy.
On the one hand, there are the normal photographs that users are used to seeing and that usually include a call to action.
On the other hand, there is the carousel format that helps marketers create a story with a succession of images and that generates important results for brands.
However, it is the video ads that make the difference by offering great engagement results.
2. Create excellent visual content
Although it may seem obvious, the truth is that it is a vital part of the campaign because it will be the content that makes the difference and the results.
And more on Instagram where photography has all the relevance. Thus, brands must bet on content that is careful, consistent and capable of attracting the attention of the audience.
3. Tell an engaging story
On Instagram, as on other platforms, users seek to be inspired, entertained and hooked with brands and other users.
Therefore, it is necessary to find a way to connect emotionally with the public through visual elements that offer a perspective of the identity, personality and history of the brand.
4. Start a conversation
By creating hashgs brands can amplify their messages and reach the right audience more directly. Encourage your community to participate using the hashtag and contribute their own content related to the brand’s campaign.
5. Optimize the calendar
The average Instagram user misses 70% of the content of their news feed. The content overflows in this social network so if you want to have visibility you need to have good publication times.
This consists of having a very frequent activity to increase the chances of being present in the users’ lives.
6. Being native and creative
Creating engagement on Instagram will also largely depend on the degree of nativity of the advertising.
The more integrated it is, the more it will please the user but at the same time it needs to be creative enough to attract attention.
Via: Direct Marketing