7 new ways to get more Instagram followers in 2021

7 new ways to get more Instagram followers in 2021

With over 1 billion monthly active users, a very clever algorithm (as much as a pain in the ass, I dare say) and tons of content, Instagram has earned the podium when it comes to promoting its own projects.

One of the most asked questions by users is “How to get more followers on Instagram?” .

Instagram, like other social networks, changes at the speed of light and keeping up with all the news is not easy at all.

The innovations introduced during 2020 have changed things a bit and, consequently, the strategies and ways to get new followers and greater engagement .

In this article, we see 7 new ways to get more followers on Instagram in 2021 !

How to get more followers on Instagram in 2021

Growing your profile on Instagram might seem more difficult than it did a few years ago: and indeed it is.

But let’s not get discouraged.

It may be more complicated, but it’s not impossible. Just adapt your strategies to the various platform changes.

In 2021, to get more Instagram followers , you should:

1. Using Reels

Reels are a recent feature that Instagram is pushing a lot. Their visibility is very high and if you don’t use them this year, you are missing out on a great opportunity to gain new followers.

The Reels are the shameless copy of TikTok: video of up to 30 seconds with almost unlimited editing possibilities and a great opportunity to go viral.

It’s all about being able to capture attention and offer interesting content (not ballets).

Reels are shared in Explore (and on your profile if you want it), and being a recent feature it’s important to take advantage of the visibility it offers now, before Instagram makes one of its updates.

2. Make your profile searchable

Instagram has announced something new that will change the platform a lot.

The new function (not yet available in Italy) will allow you to search for posts based on keywords and no longer only based on hashtag .

Starting doing SEO and optimizing your profile in this respect is essential to get your posts to be found by users interested in your content.

It will therefore be important to insert keywords within the post captions and use other SEO techniques to get your content found.

I also recommend that you optimize your username and bio to make your profile more “searchable” by potential followers.

3. Take advantage of the IGTV Series

IGTV was a flop at launch, but now it seems to be recovering day after day.

You can use IGTV series to create columns, replay your live shows or to create a series of videos where you talk about the same topic.

The video format, in addition to bringing you more engagement, will soon be monetizable (IGTV only, apparently) just like it’s already available on Facebook.

4. Create shareable and saveable content

One of the ways to get more Instagram followers in 2021 is to create shareable and saveable content.

People who share your posts help spread your profile.

People who save your posts help get you into Explore. How? I talked about it in this article .

Create interesting content, of value to your followers and the results will not be long in coming.

An example of shareable content? The memes.

I’ve always used them and continue to do so – the results are always fantastic. A little creativity is enough to get a good result.

There are some brands that use them to make themselves known, as memes can go viral very easily.

They are also easy to create if you use the right apps .

You can see an example of savable content on my Instagram profile . 🙂

5. Write longer captions

The Instagram algorithm “sees” when a person stays on your post to read the caption. It is as if it were an invisible interaction.

So the more your followers stay to read the captions of your posts, the more the algorithm considers them interesting. Interesting content = get into the graces of the algorithm. 🙂

The number of characters in a caption went from an average of 142 in 2016 to 405 in 2020, according to research.

Influencers were the first to use longer captions, followed by well-known brands.

It’s a great way to build conversations and build a strong community .

6. Make direct

The video format is becoming more and more popular, and live broadcasts fall into this category.

In addition to being useful for creating a strong community, they are also very important for engagement and for gaining new followers.

When you direct with a guest, perhaps with a profile from your niche or similar, you also make yourself known to their audience: this is a very effective way to get new followers on Instagram.

Read also: How to direct on social media with pre-recorded videos

7. Create a Stories filter

Did you know that story filters can be created? Did you know they’re a great way to get more Instagram followers?

They are not very easy to make, but with a little creativity you can create something nice for Instagram users to use.

You can create filters with Facebook’s Spark AR Studio .

When other users use it, the name of the filter and your profile will appear at the top of their stories: those interested can visit and follow you if they find it interesting.

Read also: How to increase the views of stories on Instagram


Well, we’ve seen 7 ways to get more Instagram followers in 2021 .

Growing your profile isn’t as easy as it used to be, but with the right strategies and techniques you can still achieve satisfying results.

Are you already using any strategies or do you think that some are missing from this list? Let me know in the comments.

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