7 tricks to increase web traffic with Instagram
Do you use Instagram in your content strategy?
Do you want to know how to make the most of it, and get more visits to your website?
Instagram is a social network that is all the rage, especially among the youngest.
Today I would like to show you a series of little tips to increase traffic to your website thanks to this fun social network.
1. Include the url of your website in your profile.
Best of all, you can modify the link as many times as you want. You can only include links in your bio, so you have to make the most of the 150 characters that Instagram allows you.
It seems obvious, but you would be surprised how many people include little relevant information in their Instagram profile.
Your main objective is to take advantage of social networks to bring more traffic to your website, but if the url is not present in your profile:
How are they going to get there?
Imagine that a new or potential follower comes to your account, and wants to know who you are, they will go directly to your biography. If they can’t find a good complete description, link to your website, and attractive content, they will most likely start following you.
Tip: Add emojis in your description (I’ll leave you here the link for you to download them, if you don’t have them). Instagram is a social network not as formal as Linkedin , for example.
Tip (+1): As you have seen, in the biography I used a shortened link, to be able to record and analyze each visit. In my case I opted for bitly, but you have other options such as Google Url Shortener or Tiny.cc, among the best known. Using a shortened link will allow you to record the number of clicks that link receives, what traffic you receive from your account to the web.
Don’t forget to create your own exclusive link, unique to Instagram, for better monitoring and analytics.
2. Use hastags in all your photos.
Like Twitter, Instagram allows the use of hastags. If you have already used this social network before, you will have noticed that each photo has a good number of hastags , which allow you to locate each photo in a faster and easier way, thanks to its search engine . This is more powerful than Twitter , since the more hastags you use, the more likely you are that your photo will reach a greater number of Instagram users .
Be careful, because using more than 5 can be spam, and we do not want your account to start to fall badly.
I recommend you follow Sue B Zimmerman, she is one of the gurus of Instagram, very recognized worldwide.
Among the most used hastags, these 10 stand out: #love, #instagood, #me, #tbt, #follow, #cute, #followme, #photooftheday, #tagsforlikes.
For example, if you have a clothing brand, you could use #fashion, which is also in high demand worldwide.
If you are a personal trainer, you run a gym, use #fitness.
The hastag is a search strategy by segmentation, aimed at a market niche, which allows us to show our photos to a specific target audience.
3. Add watermark to your photos.
You never know if one of your photos can go viral, so it is essential to add your signature or watermark to each of them. There is an application that does an excellent job, Add Watermark Free. It is free, it allows you to use a text or image as a watermark. Very fast, useful, and with a wide variety of fonts to choose from.
4. Upload a photo of your latest post to Instagram.
A simple and very effective trick. On Facebook and Twitter we can directly share the link of our last publication, while Instagram does not allow it. Solution? Take a photo to our post and upload it as a photo. Do not forget to include a direct link to the article in the biography, since Instagram does not give you the option to include the link in the photo itself. When I talk about post, I not only include articles, but also some interesting publication or reflection on Facebook, Twitter, or any other social network.
5. Networking on Instagram.
This is not just a social network to upload photos and post thousands of hastags , it also has its strategic point if we know how to use it. First of all, if you want to reach more people on Instagram and increase web traffic, you have to “like” other photos, or leave a comment (no writing just to write, even on the comments must add value).
Very simple. In 99% of cases, when a stranger comments on a photo of us, the first thing we do (correct me if I’m wrong) is go to his profile and do a thorough investigation, then:
Won’t they do the same?
If we have the url of our website in the biography,
do you think they will click? Of course.
In this way you get to increase web traffic, and little by little it translates into new followers on Instagram, more interaction on your account, more “likes” on photos, etc.
6. Analyze what is your best time to post.
I recommend a specific application, iconosquare. It’s great. It offers some very interesting statistics about your photos, such as the “likes” you have got, comments, new followers, the ones you lost. In addition, it informs you about the published content, the days you were most active, the hours, the hastags and most used filters. The data that most caught my attention was the history of “likes” and comments received, (it includes a very descriptive graph and selects the photos that worked best).
According to the analysis carried out by iconosquare , the best time to publish my photos is Monday, Tuesday and Thursday between 7:00 p.m. and 9:00 p.m.
7. Include shortened link to your website in the description.
Another interesting way to get more web traffic is to include in the description of your photo (I indicate where it should go with the red circle), a shortened link to your website. Clicking on it will not take them anywhere, but if you share this same photo on Twitter , for example, that link is activated and directs you to your website.
Tip (+2) : To customize your link bitly, you just have to paste the link you want to shorten in the bar next to the puffer fish, and then automatically A window is displayed on the left for you to create your own custom url (the box in red, for more details 🙂 )
If you follow these tips, you can increase traffic to your website considerably in a simple and effective way. To configure your Instagram profile optimally you only need 10 minutes, and I assure you that the changes are visible in a very very short time, so you know. 😉
If you think I have forgotten any other important tips, you can tell me below.
Nice to have you here 🙂
PS: If you liked the post, share it on Facebook, Twitter, or wherever you want, maybe someone will find it useful.
Via: Simple Social Media
Image courtesy of Shutterstock