8 tips to start on Instagram and get followers without being famous
We all know that celebrities have millions of followers on Instagram. Sometimes, it can give us the impression that to get our own followers, first we will have to jump to fame… Well no; We can all be successful on Instagram if we follow certain guidelines and learn from those who do it best. We will not even need a large budget to invest in advertising: some photos, a lot of desire to learn, and to succeed!
BEFORE YOU BEGIN
Instagram is not for everyone. First of all, you have to be able to tell a story that generates interest through images or photos. Today there are tools that allow us to create images of almost any subject, however, that does not mean that this is our best way of telling stories.
Therefore, before we start, it is important that we make sure that we not only can, but also want to generate and publish at least one image per day. Instagram is not like Twitter, where we can use any type of content; we need photos or videos that must also tell a story. So before we get down to work, we must make sure that we have a story to tell and that we know how to do it on Instagram.
As with other social networks, we must ensure that our account can be easily found:
- Choosing a name that people who look for us can recognize.
- Using the right keywords: on Instagram, we have to use them as hashtags.
- Uploading an avatar that is recognizable too.
From here we are ready to start
It goes without saying that we need pretty images, right? Still, that doesn’t have to be enough. There are many Instagram accounts with beautiful photos; instead, some are very successful while others fail to capture the same level of attention. And this has an explanation: those who manage the accounts that succeed, master the rules and tricks of Instagram and know how to manage to attract followers, “likes” and comments. Let’s see some of those tips and tricks to get the most out of our activity on Instagram:
When we start on Instagram, a lot of people just use all the hashtags that come to mind every time they post a photo. But there are hashtags that are widely used and that may not occur to us, and may also work better than the ones we are using.
For example, if we have a French Bulldog that we share photos of on Instagram, we have a good handful of hashtags to choose from:
- #bulldog (8,131,112 posts)
- #bulldogs (1,796,747 posts)
- #bulldogfrances (1,051,708 posts)
- #dog (2,517,569 posts)
- #dogs (1,020,165 posts)
- #bulldogg (16,750 posts)
- #bulldoglove (549,330 posts)
- #bulldoggram (16,521 posts)
- #bulldogsofig (217,707 posts)
… and many more.
As you can see, sometimes a single letter can make a big difference. We can also observe that some hashtags are repeated in various combinations. What is the best option?
The answer is not always to choose the hashtags that have the most mentions, which implies a great competition in terms of visibility. Also, these hashtags are generally not specific enough. But we don’t want to use hashtags that no one uses either, of course, since they probably won’t be the ones the public is looking for. We will have to prove what works best for us, for which an initial investigation that allows us to see why some things work better than others can be of great help.
Once we have defined which hashtags are best for us and fit with the stories we tell, we must save them. We can also use tools like Hootsuite Trendspottr to find trending hashtags. In any case, for an initial and simple investigation, the Instagram app will suffice.
2. Clear your texts by hiding some hashtags
Unlike other social networks like Twitter, where you have to use hashtags with care, on Instagram we not only can, but we must use many hashtags. Up to 30 are allowed. But these hashtags can make the text in the photo long and unattractive to read. We can hide them from our followers with a simple trick: Posting some of the hashtags in the first comment of the photo. As soon as there are more comments, it will appear hidden.
In this way, the hashtags will not saturate the text of the image and those who search for them will continue to find our image.
3. “ Cura ” Content = Regram
Especially at the beginning, when we are starting out, we may not have enough of our own content to publish regularly. Yes, we can browse on Instagram and keep track of what others are doing. We can thus easily feed our profile using the content of others. We just have to Regram your photos. Actually it is not that simple if we are not willing to use another app to do it, since in no case should we steal content:
- We take a screenshot of the image we want regram
- We select it as the photo we want to share, cropping it so that only the image can be seen.
- Copy the text, always mentioning the owner of the photo: “Credits @user:”
- Now we can use the photo without problems.
Beware: Do not post photos of others randomly, ask the owner for permission first!
If we have permission to “ regram ”, it can be a great opportunity to connect with other instagrammers .
4. Cross-post on other networks
Are you new to Instagram but already have a good number of followers on other social networks? Then it is important to announce the new account in these. An option can also be to mention it in the biography of other profiles, such as Twitter.
And after we have announced our new Instagram account, we can remind others of it through cross-posting of our Instagram activity on other social networks. With this, in addition to offering a more varied content on our Facebook and Twitter, we can increase engagement by up to 23% in these channels.
It is not recommended to share all posts on other networks; If you want to see our Instagram images, you must follow us on Instagram ;-). But sharing a cool photo on our Facebook or Twitter from time to time can help some of our Facebook followers to do so on Instagram as well, so we can start building the community.
5. Publications program
Scheduling posts that we have already written is important and useful, and in this Instagram is no different: if we publish when no one is online, our posts will reach fewer people. On the other hand, if we publish when everyone else does, we will compete with a multitude of images that flood the feed of users at once.
What is the best time to post? We will have to test, as it will depend on the sector, our followers and the type of content we share (professional or personal). As a recommendation: at any time from Monday to Thursday, as long as it is not between 3 pm and 4 pm.
Buffer or Hootsuite are tools that can help us schedule posts. Also now Instagram already allows you to save drafts!
6. Increase your followers
When we are starting out, we need to attract the initial followers. It is necessary to have a minimum audience so that our content begins to circulate. To grow our number of followers on Instagram we use the same methods that you probably already know from Twitter:
- Following profiles of our same scope or niche – some will return the follow -. The key to success is following the right people. A good starting point can be the followers and prescribers of the competition.
- By “liking” the content of other users it is possible that they will follow us when they notice our existence
- Engaging in conversation with other people through comments on posts.
7. Tag other users when it makes sense
This is an “advanced” tactic that you may know from Twitter, where it is customary to mention accounts that are cited in a blog or that have collaborated in the creation of content. Mentioning these types of profiles can help us achieve retweets and likes. There are also many times when it makes sense to tag other people on Instagram.
8. Capture traffic
Driving traffic to a blog or website can seem complicated, since you cannot share a clickable link in the text of a photo. What to do then? A good formula is to mention the post in the text and invite users to click on the link on our profile. Experience tells us that it works.
Another way to do it is to put the link in the text and ask users to copy-paste . It also usually works, although with this version it is more difficult to track, since clicks will not come out as coming from Instagram in analytics . In these cases, it will be necessary to work with specific campaign links or other methods that allow traceability.
To know which of the two methods works better in our case, we will have to try both ;-).
If you’re still a newbie to Instagram, some of these tips will help you. Any more that you would like to share with us? We would love to hear about your experiences!
Adaptation of the original article Starting On Instagram: No Need To Be A Celebrity – 8 Tips To Get Into Growth Mode