Better Snapchat or Instagram for businesses?
Even if the use of one does not exclude the other, it could be useful to try to understand if between Snapchat and Instagram … the first or the second in relation to your communication and brand promotion objectives.
So which one is the best?
Let’s start with the first element of comparison, on which Instagram wins big! When it comes to numbers, with 500 million daily active users, Instagram can boast an audience that’s nearly three times that of Snapchat . Either way, quantity isn’t the only thing that matters: 45% of Snapchat users are aged 18-24, and that group spends an average of 40 minutes a day on Snapchat – more than the time. who spends on Instagram. Nearly half of Snapchat users aren’t even on Instagram. If you’re planning on targeting a young audience, Snapchat may have a more ideal audience for your business.
Instagram, on the other hand, generally caters to an older population: 59% of all internet users aged 18-29 use Instagram, and 33% of internet users aged 30-49 do. uses. If your ideal audience is a more mature audience, or if you haven’t fully identified your target, Instagram might be a better choice.
Even though Instagram has tried to create filters that are almost identical to Snapchat on Instagram Stories, Snapchat’s filters are still unbeatable. Snapchat is particularly unique when it comes to filtering animations: if you use the dog filter on Snapchat, you don’t just look like a dog, you also move like a dog. If you stick out your tongue, it will wag like a dog’s tongue. Snapchat also offers augmented reality effects, something that has not currently been matched by Instagram.
In terms of design, there aren’t many big factors that separate Instagram Stories from Snapchat Stories . But there is one critical thing to note: when you start seeing one person’s story, you seamlessly jump to the next person’s story, unless you specifically click to go back off the screen. This creates a more immersive experience and keeps you in the Stories feature for longer. With Snapchat, viewers are asked if they want to see the next person’s story. Your followers have the ability to click on your story without opening it which… isn’t ideal for your business.
Undoubtedly, Instagram advertising is growing rapidly: according to Klear, the number of Instagram ads grew by 28% during 2017. Instagram ads also proved to be an investment Useful: at least 30% of Instagram users have purchased a product that they saw for the first time on Instagram. But the main reason Instagram wins on the ad front is also because it offers much cheaper forms of advertising than Snapchat.
What do you think? What do you prefer?