Find Popular Hashtags for Your Ecommerce on Instagram
In the past insights you could read on this site, we have focused for a long time on the need to find the “right” hashtags that can make a difference in your social media marketing strategy and that in other words, they can allow you to reach “your” audience in a more suitable way.
In light of the above, we wanted to make a small focus to allow you to start taking the first steps in a path that will allow you to discover the most popular hashtags: you will notice, at its end, that there are different reasons and different ways to search for famous hashtags, and that each of the alternatives we wanted to submit has different peculiarities.
Let’s start with Iconosquare, a truly formidable website, which will allow you to monitor Instagram hashtags with particular precision and reliability, and carry out a series of analysis activities on your activities, improving the effectiveness of your actions on social networks.
Iconsquare can be used for a free trial period within which you will realize its potential. However, if you want to use it for longer, you can opt for one of the subscription plans of your choice:
- Starter: at $ 9 a month it will allow you to monitor a single Instagram / Facebook profile, with a limit of followers / fans of 100 thousand units, providing you with a package of services analytics, reporting, comment tracker, publishing, research and email support;
- Pros: at $ 39 a month, it will allow you to monitor up to 3 Instagram / Facebook profiles with no follower / fan limits, with all the typical services of the Starter account, as well as additional features such as advanced searches, support via email and more;
- Advanced: at $ 79 per month, you can monitor up to 5 social profiles with no follower / fan limit, with all the features you could want from a quality service!
Another particularly well-known tool for those who want to do social media marketing is certainly Keyhole, a utility that will allow you to analyze the top hashtags in a few clicks, effectively improving the impact of your initiatives.
Also in Keyhole you can take advantage of a free trial period, after which you will have to sign up for a subscription with prices starting from $ 149 per month and up. The prices are therefore on average higher than those of Iconosquare, but the services that will be guaranteed to you are certainly very broad and professional.
The last service we want to point out to you is Hashtagify. The concept is quite simple: to allow you to find out what are the most popular hashtag trends and analyze them visually and in a rather attractive way.
Although you can do something for free, if you want to use all the features of Hashtagify you will have to sign up for a small subscription that will grant you access to every service and every feature that this interesting site has in store for you.
What do you think? How do you find the right hashtags for your online marketing activities?
Short guide to the use of hashtags!
If you’ve read our many insights on the subject, you should have understood that hashtag is no longer a new trend on social media . This is a very important element in various aspects of analysis, which you should definitely deal with. As we have seen, also on the e-commerce front, hashtags have their great usefulness, and nothing should stop you from taking advantage of all their main advantages.
Anyway, if you’re “new” to the world of social media, hashtags are probably something you’ll want to familiarize yourself with. Precisely for this reason we wanted to make a short guide to the use of hashtags , which can allow you to clear the field of any doubts in relation to their use, and which can guide you in the right way if you want to maximize the your business efforts!
Remember that hashtags play a crucial role in developing the interest of your social media accounts towards users, and that they are used by a number of social media platforms, in a more or less intensive and effective way. Of all, hashtags have their greatest ease and usefulness on platforms like Twitter and Instagram, but nothing prevents you, of course, from broadening your horizons.
For example, you can start by considering that including a hashtag in your blog posts can help you better rank content for your target audience. From the user’s point of view, hashtags allow people to find posts that are relevant to their interests and to interact with other users on social media that they surely already frequent, and who share those interests, joining the conversation matured on their own. hashtag you used. From a business perspective, however, it will be your chance to get noticed in this conversation and get the company noticed as an authoritative voice for certain topics.
In short, knowing where, why and how the hashtag can change your business enormously, can be a pleasant starting point for the new reflections that we want to report below.
Simply, because hashtags work . Hashtags help to increase your presence on social media, as they can help make your content visible to anyone who has an interest in that particular hashtag, thus reaching an audience that goes beyond your followers.
Not only that. Hashtags can help you build a brand for your business or yourself by engaging more in front of your customers and joining the conversation about current trends. If you engage in high-traffic conversations, discovering the most important trending topics, you are more likely to gain more exposure for your business. The more exposure you get, the more likely you are to reach a wider audience, and a larger audience can exponentially increase the likelihood of new leads for your business!
But how can you use hashtags on Twitter ? Twitter hashtagging can have a big impact on your business destiny, using general and non-specific hashtags. If you have general word hashtags, your tweet is naturally more likely to go beyond your follower list!
For example, if you sell glasses, using a #glasses hashtag could theoretically make you much more visible to contacts who are not in your circle, thus opening up new business opportunities. Obviously, the more generic your hashtag, the less concrete your chances of standing out among the “competition”.
In general, Twitter hashtags encourage people to take part in conversations about the same topic. While hashtagging on Twitter can definitely help your presence on social media, the use of long hashtags, such as #miglioriocchialidelmondo within a Tweet can damage your online presence. On the other hand, hashtags should make things easier to find and engage others and … not the other way around!
Not only that: in addition to long hashtags, using too many hashtags in a post can also be an element that can damage your presence on social media. If your tweet is full of hashtags rather than content, it will likely be overlooked by readers, and will be negatively understood by your followers.
Similar to Twitter, using hashtags on Instagram can help you interact with more users than just your followers.
Hashtags on Instagram offer the public an organic way to discover the contents of a brand through the topics considered most interesting. Committing to this is certainly a good way to build a greater brand identity, and Instagram hashtags in this area allow you to connect with a specific reference community. They will be very useful for your strategy, as they help other Instagram users discover your profile, potentially increasing the likelihood of getting more followers. And, by increasing the followers, also the possibility that some of those new followers turn into customers!
Contrary to Twitter, using more specific hashtags on Instagram can help build a larger audience for your business. One tip you can consider when posting on Instagram is for example to look at the referring hashtags your audience is already using and link your hashtags with them. If you use general hashtags on your photos, it’s more likely that you won’t get much engagement, and your photo won’t be able to stand out as much as you want or as much as you expect.
Hashtags on Facebook and LinkedIn: do they work?
While hashtags are useful and, as we have already seen, can stimulate engagement in corporate social media, hashtags don’t always work on every single social media platform as they should. or as it would be desirable.
For example, it is clear that hashtags have a completely different functioning and rate of effectiveness on social media platforms such as Facebook or LinkedIn , with the latter platform being for example, it does not tolerate (and does not support) clickable hashtags, thus denying their purpose and functionality.
In Facebook terms, many analyzes actually argue that posts without hashtags work better than posts that contain a hashtag. Facebook introduced hashtags in 2013, and since then it has been questioned time and again whether or not including hashtags in your Facebook posts can bring substantial benefits. Instead, in reality, this approach has an even negative effect: the use of hashtags on Facebook tends to irritate your contacts, more than it can add values to your strategy. Not only that: the fact that hashtags aren’t that successful on Facebook is partly because Facebook users don’t use hashtags when searching.
In short, if hashtags aren’t something you’ve included in your social media posts so far, whether for your personal or corporate accounts, it might be worth retracing your steps, as it’s never too late to join this trend.
Remember that hashtags are an ever-growing communication tool that can help you grow your social media presence more effectively, and create more engagement to improve your business.
And if you need some ideas to be able to operate more consistently, we cannot fail to remind you that several times in the past few months we have talked about how you can optimize your communication and marketing strategy through hashtags.
We therefore invite you to read those focuses, in order to complete the many ideas that we have briefly exposed and shared today.
If you then have further questions and questions about the most effective way to use hashtags in your strategy, we invite you to contact us or talk about it with all our readers using the comments space, where you can certainly find timely and concrete answers. for all your doubts.
A simple way to learn more about this important topic, and start making the most of all the potential that hashtags can give your business!