How many times a day to post on Instagram?

How many times a day to post on Instagram?

How many times a day to post on Instagram to get the best results?

If you want to implement a good strategy to increase the number of followers and improve engagement, it is also very important to know when and how many times to post on Instagram . In this guide we will deal with just that.

How often to post on Instagram?

The algorithm continues to be the real enemy of many users and the constant updates of the latter have somewhat influenced the way they publish on social media.

Each post brings you more visits and visibility to your Instagram account, thanks also to a good job in finding the perfect hashtags, therefore, the simplest answer would be to publish several times a day and get new followers as quickly as possible , no?

Mmh, not really . It might work huh, but this strategy isn’t always the best.

The reason? Now I’ll explain.

You should create a lot of content

Publishing multiple posts a day means you have a lot of quality content to show, right? Or were you planning to post bad photos?

Sharing uninteresting posts would be pointless and you will end up tiring your followers and do you know what that means? ‘ Stop following ‘.

Do you have the time to create lots of content a day, or do you have a team that can do it?

I also recommend that you create an editorial calendar to plan your posts in advance and get better results.

Great. You can create a strategy and publish multiple posts per day.

Is that what your followers want?

Are you sure your followers want you to post 2, 3 or 4 posts per day?

In short, if you have the time to create a lot of quality content per week, the strategy you could use could be to start publishing 1 post a day at the time where your followers are most active for 7 days.

Then increase to 2 posts per day for a couple of weeks and switch to 3 posts for a few weeks.

If you start on a Monday, for example, the following Monday check the statistics from your Instagram profile (you must have a company profile) and report them on your phone notepad, an Excel sheet or a notebook and then compare them with those weeks to come.

If it works and you notice an increase in engagement in your posts, then go ahead and publish several times a day , if instead you see that the game is not worth the public candle fewer posts but gradually: so don’t go from 3 posts a day to 1.

Long story short, don’t go up or down the steps 2 at a time, you could get hurt. 🙂

Read also: How to program stories on Instagram

Ask and it will be given to you

A strategy I’ve often used to know what to post on Instagram do you want to know what it was?

“Of course, Francè, I’m here on purpose!”

It was to ask, in Instagram stories, what my followers preferred: so if they preferred more posts, more stories or both.

The result? Both !

So my followers were basically asking me to post more posts and more stories. And this is a great satisfaction, isn’t it? It means that my posts are of quality and that followers like what I post.

Don’t worry, just ask and you’ll have the answer and you’ll know what to do.

Time and best day to post on Instagram

To get the best possible result, you also need to know the time and (in some cases) the best day to post on Instagram.

Knowing this data is really very simple: all you need is a company Instagram profile.

In the section dedicated to statistics, in fact, you will find all these useful details to create an editorial calendar and you will know what are the best times and days to publish your posts.

Knowing this data will help you get more engagement on Instagram.


Personally I post 4 or 5 times a week on Instagram (because I don’t have much time to create a lot of content) and I’m quite happy with it.

I want to conclude by saying that however there is no perfect formula and what works for me may not work for you.

This depends on many factors such as, for example, the niche: in my niche, perhaps a certain type of post works while in another it doesn’t or vice versa.

The important things to keep in mind are definitely: test and be consistent.

Whether you are an influencer, a blogger or a company, taking tests is very important to understand how many times a day to publish to get the best return on commitment.

Being consistent, on the other hand, is just as important: if you start posting 2 posts a day every day, your followers will expect those 2 posts every day.

Posting frequency can have a big impact on engagement rates . So try to find the right balance.

What strategy do you use and how many times do you post a day (or a week) on Instagram?

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