How To Advertise My Instagram Stories – Useful Guide
There are millions of companies and businesses in the world and many of these work online, especially on well-known platforms worldwide, such as Facebook, WhatsApp, Instagram, etc. This type of platform offers the enterprising user many tools to contribute to their work.
Instagram is one of the most famous social networks in the world. We already know everything we can do with this application, such as uploading photos to your feed, filling it and shaping it with your personality, too We can send direct messages either in text, image or voice audio format, to upload the very famous stories that users love so much, since in this way they can share their life and what they do in the day in stories that last nothing more 24 hours.
How can I use Instagram story advertising?
The social network has had an incredible increase in the use of the App since the stories were added, for consumers of this application it is more convenient to be able to enjoy images or videos that occur in the course of of the day.
We know Instagram stories and we know many tricks to edit them and make them look very attractive to other users. But when you are a company or a brand, the ideal is to achieve the greatest reach and this can be achieved easily with our Instagram stories.
For companies uploading stories has become a goal , since followers see more stories than the same Feed publications, for this very reason adding advertising to your stories can generate even more reach So you can reach more users and they can discover your company
Verified accounts on Instagram have more benefits than traditional accounts, that is why it is easier to have the use of links in the application’s stories. As well as accounts of celebrities or well-known companies who have many followers.
How to add advertising to my Instagram stories?
Advertising on Instagram stories is a trend take advantage of it! One of the advantages is that the stories not only last 24 hours, but you can upload your images or videos of maximum 15 seconds, creating a very good campaign and they can last as long as you want, depending on your budget and the configuration of the ad.
To create advertising in your stories it is important that you know that your Instagram has to be a business account, already having this configuration we will explain how to start uploading your stories.
The first thing you should do is create a Company page on Facebook and have an advertising account in Facebook Ads , counting on the above, connect your advertising page to the Instagram profile.
Advertising with Instagram Ads
Creating advertising in stories is very easy , but it takes your own time. If you know how to create advertising on Facebook, it won’t take so much work, you just have to check the boxes with the Instagram option.
Once your Instagram account is linked to Facebook, you must configure your audience , use any audience targeting that you use in other ads. It can be custom audiences or similar audiences.
Next, we must select the location, establish “Story Ads” since we are creating an advertisement for the stories and the other ad formats are automatically disabled.
Choose the budget and the calendar, you can select two options: daily budget , which is the maximum daily expense and the total budget , which is the total of the ad set With a time that is established, select the day and hours that you want your ad to be published.
Once the above is defined, we must configure the ad (image, video and text) that the public will see. It is important to note that Instagram only accepts vertical images or videos of 9:16, so be careful about the format of the images.
At the end of the above you must add your call to action or your call to action (CTA). This is important when increasing traffic. Once you select the image or video you must add the link to the site you want to send your users to. And voila, you will have your perfect advertising.