How to bring traffic and integrate Instagram with your ecommerce
Bringing traffic and sales to your ecommerce with Instagram could be your next marketing lever, capable of turning your business around! But how to do it?
In these few lines we do not aim to provide you with a complete guide but … some suggestions that will allow you to start on the right foot! First, always remember that users of social networks – and Instagram is certainly no exception – aspire to a authentic and constant presence of the brand, and love to be part of the community that the brand is capable of. generate.
Leaving aside authenticity for a moment, to which we will devote a separate study, the consistency of content on Instagram is an element that you absolutely cannot underestimate. Luckily for you, this doesn’t mean being in front of your laptop every day and all day: there is a plethora of marketing automation tools that can also be applied to social media to help you run your daily content marketing activities.
- create valid content for your followers , making sure that the content is of high quality, because this is the “secret” to get followers, shares, engagement;
- use optimized size , considering that 1080 x 1080 pixels is recommended. Captions can be 2,200 characters long, including hashtags;
- schedule the contents for at least a month , because in this way you can schedule a valid calendar of publications, avoiding wasting a lot of time, every day, in choosing what to publish;
- take the time to interact with your followers, reminding you that posting interesting content is not enough to be successful on Instagram, which is a social platform, and which therefore also highlights user-generated content.
Once this is done, you can only take care of the “commercial” aspect of the story. First, make sure your followers don’t have any difficulty buying your products and services. It may seem trivial, but many marketers focus too much on the social aspect, then leave out the basics (that is, reduce the number of steps before the actual conversion, remove any technical obstacles, take care of the checkout, and so on).
Finally, last bonus tip: try to increase your Instagram sales with contests and user-generated content . On the other hand, one of the strengths of this platform consists precisely in generating more “noise” around you, and creating an artistic and stimulating environment for your target audience will give you many opportunities for success.
At this point, you should have enough elements to break through any delay and try to take full control of your presence on Instagram and all your social media channels. If you want to know more, we suggest you deepen by reading the various focuses that we have had the opportunity to dedicate to the world of online communities and the management of profiles in them: it will be the right opportunity to be able to prepare a new social marketing plan, or perhaps revise what you already have in progress and would like it to generate more fruit than what you currently produce!