How to find and contact influencers on Instagram
As influencer marketing continues to grow in popularity, more and more companies are wondering how to find and contact Instagram influencers , able to adapt perfectly to its brand and its promotional purposes.
That’s a good question! With consumers becoming more skilled and savvy, it makes sense that identifying the right Instagram influencers is key to driving sales. Unlike classic top-down ad campaigns, Instagram influencers can speak to their audience by posing as trusted people, and inspiring a genuine kind of word of mouth that turns viewers into loyal customers.
However, being able to find Instagram influencers who align with your brand isn’t easy. how to do it?
Understanding why your company needs influencers
With 1.5 million sponsored posts created on Instagram alone last year (a 198% increase over 2016), it’s clear that businesses have clearly understood the immense sales potential of the sphere of influencer marketing. However, before you quickly scroll through your feed to pick a handful of random influencers, you should first step back and ask yourself what result you want to see from your influencer campaign. Starting a campaign with a specific goal in mind will not only keep both you and your influencers focused on the goal, it will also help you stay on budget!
Find the right alignment
Just like every brand has a different story to tell, so are influencers. And if these stories don’t line up, the content you produce will look inauthentic and audiences will be quick to spot it. Higher-profile influencers can create curated content and carefully crafted captions, but if there’s no alignment between the brand and the influencer and your prospects, then you’ll see few conversions. So try to understand whether the influencer’s audience may or may not be what your group of buyers will become.
Size doesn’t always matter
While the term “influencer” conjures up images of distant beaches, Lamborghinis and millions of followers, in reality influencer marketing can still be effective (if not more effective) on a much smaller scale. If you’re looking to engage influencers on a tight budget, micro-influencers – that is, influencers with less than 10,000 followers – might be a good option for your brand. Again, it will all depend on your brand goals.
Seeking genuine involvement
A number of factors come into play when running a successful influencer campaign . From follower sizes to demographics, determining the true reach of an influencer’s content isn’t always as simple as seeing how many likes they receive on a post. One metric, however, remains critical to determining an influencer’s reach: audience engagement.
Focus on the influencer’s relations
Last tip, often overlooked by brands looking for influencer collaborations, is to support the importance of meaningful working relationships. Influencer marketing is an investment in relationships, which means that cultivating communication is as important as measuring and analyzing the results of collaboration. Like any good relationship, the most successful influencer collaborations are built on a foundation of mutual respect and open and constant dialogue. Follow these steps and you will be able to find Instagram influencers who are not only suitable for your brand, but will become your lasting “ambassador”!