How to get more “likes” on Instagram
With 500 million active users per month, Instagram is the second most popular social network after Facebook, managing to be the network of choice for photos and videos shared by users and similar brands. Users upload more than 95 million photos and videos a day, and those posts garner 4.2 billion “likes” daily on Instagram. A single post, done correctly, can accumulate tens of thousands (or hundreds of thousands and even millions) of likes.
It’s not just celebrity Instagram accounts that have those big engagement numbers with brands. Brands using Instagram see an engagement rate per follower of 2.26%, more than 10 times the 0.22 they see on FaceBook and almost 100 times the 0.027% of what they see on Twitter.
With that level of engagement, Instagram provides an important way to connect with potential followers and followers to create a sense of community and brand loyalty that would be impossible to achieve through traditional marketing or other social media. But before interacting with your followers, you need to get their attention and that means learning how to get “likes” on Instagram.
What are Instagram likes?
As in other social networks, Instagram users can choose to “like” your content. They can do this by double-clicking your photo or video in the mobile app, or by clicking the heart-shaped icon in your content in the app or on a desktop. Instagram users don’t have to follow you in order to “like” your posts.
So why are “likes” so important? They are often the first point of contact between your content and a potential new follower. It’s a low-engagement way for users to show appreciation for others’ posts, but “likes” can form an ongoing engagement that helps you build a community on Instagram.
Especially for brands, it’s important to get enough likes to reinforce your credibility. A photo with a very small number of “likes” can hurt your brand more than help it.
How to get more “likes” on Instagram
Like any marketing tool in your arsenal, you need to develop a clear Instagram strategy based on concrete goals. Sure, posting photos and creating with comments can be fun, but without a clear plan in mind, it’s more of a game than a legitimate business method.
Once you’ve clarified what you want to achieve with your Instagram feed, it’s time to see how the components that make up each post can give you an Instagram “like” boost.
1. Post engaging photos and videos
You obviously need to think seriously about the photos and videos you post on Instagram and make sure you choose the best and most interesting content for your news. When selecting your Instagram content, keep in mind the following three rules for photos:
- Show your face or someone else’s: Photos that include people’s faces are 38 percent more likely to get “likes” on Instagram than those without a face .
- Know your colors: Photos that are primarily blue get 24 percent more “likes” than photos with red as the main color and photos with a single color scheme get 17 percent more “likes” than those of different colors.
- Beware of Filters: Researchers at Yahoo and Georgia Tech found that while filtered photos are more attractive, not all filters were created equal. The results showed that filters to increase contrast, adequate exposure and warm tones have the best results. It can be easy to achieve this effect using Instagram’s manual editing tools than just selecting already programmed filters. If your photo is good, don’t feel forced to use a filter just because you can.
To make your images unique and varied, try incorporating other Instagram applications. With Boomerang create short videos that repeat, with Hyperlapse create time-lapse videos and with Layout combine different images into a collage.
Introducing Boomerang from Instagram from Instagram on Vimeo.
2. Invest time in your description
Yes, Instagram is a highly visual medium, but that doesn’t mean you should neglect the text that accompanies each post. Unlike Twitter, Instagram does not have a character limit, so you can write a great description on each photo or video (if it works for your brand). It’s a format that allows you to write an engaging story, something National Geographic masters.
Sure, a cute photo of a baby animal is likely to get a good number of “likes” on its own, but the “heroic” parenting story of penguin moms makes it practically impossible not to “like” it. ”To this photo.
But your story doesn’t need to be very long: an effective description can be a few words long. If you’re not sure what to write in your description, try asking a question. It’s a surefire way to attract users who will want to share their responses in the comments and who often “like” your photo at the same time.
3. Add a location tag to make your content more recognizable
The “add location” option allows you to tag your posts with the name of a place that becomes a clickable field. Clicking on the location displays all the photos and videos tagged with that location, offering another way for users to discover your photos.
Easy browsing gets more people to see your photos, so it’s no surprise that posts tagged with a location get 79 percent more engagement than posts that don’t.
A physical location associated with your brand, such as a store, hotel, or main office, is an obvious choice, but you can also use more general locations such as a city or town.
Image courtesy of Instagram.
For example, if you post from partner locations, community or networking events, or tourist destinations, you will likely use different tags for different posts. Instagram will provide you with a list of suggested locations for each photo.
4. Use hashtags wisely
Technically, hashtags are not separate components of your post, but they are very important that they deserve to be considered individually. To start, think about where to include your hashtags. You can include the two or three most important ones in the photo description, but don’t overdo it, a large set of hashtags isn’t really compelling content.
If you want to use more than a few (Instagram allows up to 30 per post), post them in a comment. Once users start commenting on your post, the comment with the hashtags will be hidden from view, but the hashtags will remain enabled.
When deciding which hashtags to add to your post, keep in mind that the most popular tags are not always the best option. Tags like # like4like are very popular, but they are too obvious to “like” and do not help you develop meaningful interaction. Many of the likes within those posts are not from real people, but from bots.
That said, there are plenty of popular hashtags worth using in your posts, including at least one themed hashtag for each day of the week. For example, the vintage photo of LeBron James with the ever-popular #tbt hashtag (short for #throwbackthursday) generated more than 265,000 likes.
Use user-centered strategies to get more likes on Instagram
When you’re looking for more Instagram likes, you need to make sure you’re giving users what they want, when they want. Here are some key user-focused practices to keep in mind.
1. Incorporates user-generated content
Create a brand hashtag and encourage Instagram users to include it in their posts. This will give you access to a major source of engaging content that is now ready for you to Share on Instagram. Make sure to tag the original photographer in your description.
2. Mention and interact with other users
Tagging someone in your photos is a way to get their attention and that of other users interested in the person you tagged. Posts that tag someone in the description get 56 percent more engagement. On the other hand, be sure to venture beyond your own photos, comment and “like” the photos and videos of other users. The interaction can attract people to your profile, where they will surely find posts worthy of their “likes”.
3. Post constantly and at the right time
When you’re consistent, users know what to expect from your news list. A regular schedule of posts that coincide with the times when your audience is most active on Instagram keeps followers engaged without cluttering up their news lists. Make sure you choose a style for your news and stick to it. Any major change can confuse users and drive away all “likes” from your posts.
4. Always be yourself
Social media is a place to create communities and obviously you can’t create communities if you are not authentic. If you’re unsure about how to create an engaging brand personality on Instagram, seek inspiration from others who have succeeded.
Once you start incorporating these techniques to get more likes on Instagram, be sure to monitor and measure your efforts and adapt your overall strategy as necessary.
Final tip: At some point, you’ll be tempted to pay for Instagram likes or to try other dubious tactics to increase your likes count. Do not do it. The “likes” that actually count are those that come from real people who want to interact with you and your content.