How to make a giveaway on Instagram that has greater reach, participation and how to choose the winner
Instagram giveaways are a widely used marketing tool today. In this article we will explain how to achieve greater reach and participation with them.
How to make a giveaway on Instagram that has greater reach and participation
Getting the greater reach in a Instagram giveaway is what everyone wants. Well, at the end of the day, that is the idea of the raffle, although something complicated may appear, the truth is that it depends on several factors. Next we will tell you what you should take into account to achieve a greater reach and participation in an Instagram giveaway:
Define our audience
This is not something we can choose, as it is related to the content offered by our Instagram page . By defining our audience, we can establish the criteria to handle the following aspects to create the giveaway.
For example, if the focus of our content is Fitness, this covers both genders and all ages. Therefore, we can target our contest for a specific group , or encompass the entire public.
Adjusting to the demand of our public
Whatever we are going to raffle does not depend on our, it depends on the needs of our audience . This is how we must take into account the content that generated the greatest impact on our audience and from there choose the prize for the Instagram giveaway.
Remember that the more expensive the contest prize, the more participation you will have. However, as long as the prize remains at an average cost, you will not get a massive participation. However, you favor a greater trust among your audience , which generates a long-term profit.
Define the dynamics of the Instagram giveaway
In most cases, participation in an Instagram giveaway consists of making comments, liking specific posts, and following certain pages. However, the simpler the way to participate, the more people will do it.
On the other hand, the more publicity the participants make to you , the greater the reach of the giveaway and therefore of your Instagram page. So which point will depend on your interests. Of course, don’t exaggerate the requirements to participate in the giveaway, because you will look like a bureaucratic office and nobody wants to waste so much time on that.
In the same way, determines a duration time of the draw that is not so short. That allows you to increase your reach as more people participate. It can’t be that long either, because you will lose trust with the public.
The content is everything
That’s right, we’ve told you before and we’ll keep repeating it. If you want to create a giveaway on Instagram that has greater reach and participation, it is necessary to promote quality content. Which provides a sense of belonging among the public.
You should also take advantage of nearby holidays for your content. For example, if we are ready for Christmas, it inspires the feeling of being with family. If it’s Valentine’s Day, let love invade your post. All of this will further increase the reach of your giveaway.
Image or video? This dilemma can consume us when planning the contest, the truth is that you must edit the images like a professional. An image gives a much faster view on your contest. Therefore will have more reach than a video.
However, it is better to upload a video to your Instagram stories. Well, from here you get a greater visualization .
You must also advertise it
You can announce your giveaway a few days before by making a live broadcast on Instagram. In this way, your followers will be notified immediately. You can also pay for an Instagram ad for your giveaway post. This should be done during the first days.
How to choose the winner of an Instagram Giveaway?
What is always sought when choosing the winner is to generate the greatest trust with our public . Well, Instagram gives us the tools to do so through a live broadcast.
On the other hand, to choose the winner, in most cases applications are used for this purpose . This happens in those contests where people can participate more than once. But if the participants have only one participation and they are few, you can choose the winner manually through some random activity. Everything will depend on you.