How to make hashtags on Instagram
If you’ve talked about Instagram with your friends, you’ve probably discussed the word hashtag . This special word can get thousands of likes on a photo, obviously if it is chosen wisely. But exactly, what is a hashtag? What does this word mean and what effect does this element have on the photographic social network? If what you are looking for is a complete guide to understand how to make hashtags on Instagram , how they are inserted and how they work, this is the tutorial for you.
In the paragraphs that follow, I will explain to you what they are, how they work, how to choose and how to use these magic words that make Instagram much more interesting than many other social networks. Are you ready to get started? Well, let’s not waste any more time.
How to make hashtags on Instagram
Before we start with the actual guide, let me explain what exactly are hashtags . The word hashtag literally means hash tag . Tags are digital labels that allow you to link similar content together.
Hashtags were introduced on the Web in 2007 by Twitter which, on its social network, allowed and still allows put together the tweets of different users concerning a common theme, precisely with the use of hashtags, or tags (labels), represented by keywords preceded by the hash symbol.
hashtags have long made the fortune of platforms like Twitter and, in the wake of the blue bird, many other applications and web apps have started to use them. Among the many who have chosen to use this tool, Instagram was definitely the luckiest app. So much so that today, although they are present on many social platforms, hashtags have become a characteristic element of Instagram.
Unlike Twitter, on Instagram the contents are not textual, but they are images or video. However, on the photographic social network, hashtags retain their original function and allow you to associate photos and videos posted by different users , with a common theme.
To give you a practical example , if you go to Instagram and search for
#sunset , you will find millions of images and videos of as many users. The multimedia contents will all be different from each other, but they will all have something in common: a beautiful sunset with fantastic colors. It could also be that the photos are not exactly identical. For sure, though, those people or Pages will have used the same hashtag.
Now that you know what they are, it’s time to figure out how to make hashtags on Instagram and how to best use them.
How Instagram hashtags work
As I told you in the introduction, hashtags are textual labels that allow to link similar content together. In the specific case of Instagram, these are images with a similar subject or taken in the same place, or again, representative of the same emotion.
For example, the hashtag
#christmas will collect Christmas photos, the hashtag
#sunset will collect photos of sunsets and the hashtag
#cats will collect photos of cats. This, at least in the vast majority of situations.
But be careful not to abuse hashtags , because users don’t like being in front of photos that have nothing to do with what they are looking for. Therefore, I do not recommend using the hashtag
#cats for the photo of your Scottish Shepherd puppy.
Hashtags are the only textual elements within Instagram posts that you can interact with . This means that if a user sees a photo of you, or if you see the photo of an Instagram user you follow, and under the image you will find a description and hashtags, you can read the description and tap on the hashtags to see more photos. similar to that.
An interesting curiosity about hashtags is that, since Instagram introduced the automatic translation feature, which allows users to automatically translate the text of posts, hashtags do not they are still translated .
But that’s not the most interesting thing about this powerful tool. The most interesting peculiarity of hashtags lies in the possibility of being followed , as if they were users. I told you in detail in the dedicated tutorial.
Just to give you an example, I can tell you that if you are passionate about kittens, by clicking on the hashtag
#cats , you can choose to follow him. By doing so, every time (or nearly so) that a user posts a photo using the hashtag
#cats , this photo will appear in your stream, then in your profile feed.
In reality, this is not the case, because not all photos containing the following hashtag are shown in the users feed. In fact, Instagram is equipped with an artificial intelligence that selects only some of the photos of the profiles followed, whether these are Pages, Profiles or Hashtags. Based on a very complex algorithm, the social network chooses the most similar to which you have left a like or a comment and shows them to you in the feed.
In this way, only the photos will appear in your main stream or videos you might like, and you won’t be inundated with millions of content you don’t care about. It’s also a way to maximize social network interaction.
Now that you know what they are and how they work, I’m sure you’ll also want to know how to have hashtags on Instagram. Well, to find out, all you have to do is continue reading the subsequent insights. I’ll explain how to find the right hashtag for your photos, how to create one and how to insert it in a post or story.
How to find popular Instagram hashtags
Finding the right hashtag isn’t easy, because for each image there are thousands of hashtags you could use, some of which may seem brilliant, funny, unique or even popular . And it is precisely on the latter that I advise you to focus.
A very popular hashtag is a hashtag with which many photos or videos are published, but above all, it is a hashtag followed by many users . And whether you want to follow or be followed, it’s definitely better to choose a busy hashtag than one used only by you or your best friend.
Luckily for you, Instagram provides of users a very powerful hashtag verification tool . And through the search function of the same social network, it allows you to know how many posts have been published by users with that hashtag and how often.
To give you a practical example, the hashtag
#christmas is a very popular hashtag. However, its popularity is limited to the Christmas period and outside the holidays there aren’t many users using it.
So if you want to post photos of your tropical holidays in August, maybe the hashtag #christmas is not the most suitable. Also because it would be out of topic and out of context, while the hashtag
#tropical would certainly be more suitable. The latter would have (in the summer period) a much higher refresh rate than the Christmas hashtag which, at that time of year, will perhaps only use Santa Claus to share a selfie in the Bahamas with his reindeer.
For each image, however, you can use as many hashtags as you want, but try not to overdo it . In fact, by using too many hashtags, Instagram would not be able to understand in which categories you would like to insert your image and you would risk having the opposite effect to the desired one.
This means that you will have to concentrate on finding the the most suitable hashtags , but also the most used . And luckily for you, there are many Instagram add-on apps that help you in this arduous mission (see below which they are).
Hashtag apps from trend
Searching with the keyword hashtag Instagram in the Play store or in the App store, you will surely find hundreds of free apps that can help you find the best interactive tags for your photos. Using them is essential for making hashtags on Instagram in order to increase followers.
Most of these apps work the same way. Therefore, in this paragraph I will only explain their general functioning, without going too much into the merits of one or the other app, because it does not matter which one you choose (as long as it is always a protected and verified app). p>
There are two types of apps to find the best hashtags : some allow you to login directly with Instagram and upload the photo that you want to post on Instagram directly in their upload form. By doing so, thanks to a comparison program, they will find images similar to yours and they will suggest the hashtags used by other public users. In this way, you will be sure that the hashtags that will be suggested to you will be relevant to the image, as well as popular and trending.
Other apps instead require no login, and will generate a series of hashtags based on the category selected (eg travel, sea, technology, cats, nature and so on) or based on a hashtag preselected by you. In short, they will ask you to enter a hashtag and, automatically, they will provide you with 10 or maximum 15 related hashtags, which you can use for your image. A related example, you can find it in the guide to be followed on Instagram, in which I showed you how the free app called HashTags.
These two types of applications each have the respective pros and cons. The former , by logging in with Instagram and selecting the hashtags based on images similar to yours, will provide you with a list of hashtags that are certainly more relevant to the image you have selected. In addition, they will give you the possibility to schedule your post , so you can choose the most suitable time.
Of against , however, you will have to login on the app with your Instagram data, and then provide your login details and authorization to use your Instagram account to a third-party app, with a fair margin of risk for your security and privacy. Many of these apps do not have a sophisticated data protection system and providing them with your Instagram login details could be very dangerous.
The others , on the other hand, generate the hashtag based on a hashtag or a word and not the image, will give a less accurate list of interactive keys. However, they will not undermine your security in any way.
It is not for me to tell you which apps to use and which not, but I still want to warn you against those applications that you do not know the developers of and which, by asking you to log in through one of your social accounts, they could hide a dangerous trap to leak your personal data (for example with viruses or malware of various kinds).
How to launch a hashtags on Instagram
Now that you know what they are, how they work and how to find the best hashtags, I think it’s time to use this feature to broaden the visibility of your posts . So let’s see how to make hashtags on Instagram and where to insert them.
As I told you in the previous paragraphs, hashtags are textual elements, or words. This means that you can insert them wherever you can insert text, i.e. in Instagram Stories or in the description of your post.
To use a hashtag , all you have to do is write the keyword you want to use as a label preceded (without spaces) by the hash # symbol. In this way, Instagram will recognize as a hashtag every single character between the single hashtag and the white space.
To insert multiple hashtags on Instagram , just use several words written like this. Just add a space and / or a punctuation mark (period, comma and the like) between the hashtags entered. Nothing could be simpler.
You can use the hashtags within the text of the description or group them all at the end or beginning of the post. Their position and order are indifferent. However, if for some reason you want to put some order in your post and line up the hashtags one under the other, in the next paragraph I’ll explain how to wrap .
If you really want to launch a hashtag , perhaps with your brand name, Instagram allows you to create it . Just precede the word you want to use as a hashtag with the hash # character. By doing so, after the publication of the post, Instagram will make it an interactive word, which can also be used by other users.
Go to head with Instagram hashtags
To go to the end with Instagram hashtags , all you have to do is press the Return key > or Enter on the keyboard of your iPhone, iPad, Android smartphone or tablet. This is the character marked with an curved arrow in the shape of an inverted L .
On iPhone , it may happen that, while typing the key to go at the head, nothing happens. In this case, what you can do is open the Notes , write your text there, including all the hashtags , wrap where you want, and then select the entire text , copy it , and paste it into the Instagram description box.
I know, it’s not particularly convenient, but unfortunately this would be the only way to add hashtag lines. This, because on Instagram, the text is a secondary parameter and its text editor is not the most advanced. Further information on this can be found in the guide to go to the head in the Instagram Bio, which I have already published.
How to make colored hashtags on Instagram
On the occasion of the month of Pride , Instagram has introduced a temporary function that allows you to activate a circle illuminated with the colors of the rainbow around your profile picture and to paint the own hashtag.
This feature, for the avoidance of doubt, is not final, and will be removed after Pride month ends. Given the great success and significance, however, it is likely that in the future the rainbow colored text will be introduced definitively for some specific hashtags.
To activate hashtags colored in your Instagram posts , you can use the
#rainbow tags. By doing so, the post description text will remain black, instead the hashtag will be colored rainbow (see the example image).
I remind you, in any case, that in the Stories it is always possible to make the rainbow text . Just use the color palette the right way. Follow this other tutorial for more information.