How to put hashtags on Instagram
Hashtag , literally means hashtag tag (# symbol). It is a very powerful tool that by now most social networks integrate and allow users to link together different contents, which however have a common theme. This feature is now essential on Instagram, especially for those who want to increase followers. Probably, you too have wondered how to put hashtags on Instagram. You may need to investigate the issue to grow on the social network. Well, if that were the case, I would say that you were really lucky to come down here.
In this guide, in fact, I’ll explain how they are used and where they can be inserted hashtags on Instagram. I will give you detailed information both for the Instagram app for iOS or Android, and for the website. Are you ready? Well, then I would say that we can start immediately.
How to put hashtags on Instagram
Before starting with the guide, I want to make a premise: many platforms use hashtags internally and, as happens on Instagram and Facebook, they allow you to share a post from one to the other, for example from Instagram to Facebook. If in the original post there are hashtags , these are also activated on the target social .
However, please note that each social platform is separate from others and, as a result, a hashtag on Instagram will show you the content that embeds that hashtag on Instagram. Instead, the same hashtag, used on Facebook or even on Twitter, will only show you the posts with that hashtag that have been published on that particular social network. Then Facebook will show you the Facebook posts and Twitter the Twitter posts.
If you don’t know what hashtags are, how they work and who invented them, I refer you to this previous guide of mine, in which I explain precisely what hashtags are and how they work. In the following paragraphs of this tutorial, however, I want to explain where and how to put hashtags on Instagram.
How to choose hashtags on Instagram
To choose a hashtag to use on Instagram , all you have to do is evaluate two parameters: popularity of a hashtag and the relevance of that hashtag with the image you want to share as a post or in stories.
I’ll try to be brief. A hashtag is a label, or a sort of “tag”, which identifies a content. In the case of Instagram, the hashtag corresponds to a specific theme, to which various posts shared by different public users are associated. Obviously, multiple contents can be linked to the same hashtag. Furthermore, a single piece of content can have multiple hashtags.
To give you a practical example, the hashtag
#cookies will identify a particular type of post, that is, photographs that portray cookies. While the hashtag
#watermelon will identify posts with images featuring watermelons.
Nobody forbids you to use the hashtag
#watermelon in the description of a photo where there are cookies and no watermelon, but that would be incorrect, irrelevant. That hashtag would not bring any likes to your photo, while a more relevant hashtag, such as
#cookies , would certainly be more useful and could bring new likes and new followers, especially if the photo is particularly beautiful. .
When choosing the hashtags to use for your image, try to choose the most suitable and relevant. Maybe take a look at those used for photos similar to yours and those suggested by Instagram.
Find related Instagram hashtags
If you don’t know where to find related hashtags, don’t worry. Try searching for the keyword in the Instagram search bar . To reach it, just tap the magnifying glass icon and, when you have written, select the Hashtag.
menu in this menu , you will be suggested all the hashtags that contain the word you wrote, in order of popularity . This means that the first hashtag will be the most popular of all, i.e. the trending one with the most posts. While the last one will be the least popular.
What you need to do to locate the hashtag most followed , is to tap on one of the hashtags that are suggested to you (I advise you to select the most popular). By doing so, Instagram will show you a screen similar to the initial one of the Explore menu, but with only the posts about the topic you searched for .
At the top of the tab, there it will be a image , like that of a profile. From there, you will be able to see all the stories in which the hashtag you selected was used. You will then have the option to follow that hashtag as if it were a user.
Further down, however, you will find a horizontal list of hashtags: those are the correlates. Take notes and then copy or transcribe them in your post . This way, you’ll be sure you’re getting the most out of your shot, because you’ll reach a much wider audience.
If this method sounds complicated to you, you might copy the hashtags used by other users or Instagram Page who have posted a photo similar to yours. Or even, you could use apps and online tools which, based on a hashtag or a photo, suggest other hashtags to use. Personally, however, I prefer not to leave Instagram and use the correlates. To learn more about the apps that allow you to find popular IG hashtags, see the in-depth analysis that I linked in the introduction.
Where to put hashtags on Instagram
Hashtags are textual objects, they are words . So, you can write them anywhere on Instagram , as long as it’s a screen where you can use text.
You can put hashtags on Instagram in the description of the your profile (Bio), in the description of your posts and in the stories . Regardless of where you use them, every time they are clicked, Instagram will always show you the same page structure, namely the hashtag at the top, the IG Stories at the top left and, on the right, the ability to follow the hashtag. There will also be two choice menus named between “Popular” and “Recent”, which will show respectively the trending posts with a certain hashtag and the most recent posts with a certain hashtag. Finally, the videos will follow and then the images.
If you want to know how to use hashtags in the text of your post or in what order to insert them , you need to know that it is indifferent . Whether a hashtag is entered as the first or last word of the description, absolutely nothing will change. If you use multiple hashtags on Instagram , make sure they are separated by spaces instead. In case you can’t go to the top, read this tutorial and apply the same suggested solution.
How many hashtags can you put on Instagram
Up Instagram, the text is very limited and there is a maximum limit of usable hashtags , as well as a maximum limit of characters in general .
character limit, this limit on Instagram is set (at the time of writing) at 2200 characters that can be used in the description of a post. This makes Instagram fall within the definition of a microblogging platform, which is a platform where users can write text with a maximum length set by the platform in terms of characters.
When you reach the maximum, that is 2200 characters, including whitespace, Instagram prevents you from inserting other characters in the text, effectively truncating the post.
As for the hashtags in the posts instead, the limit is set at 30 and, once this limit is exceeded, starting from the thirty-first hashtag, they will be blocked by Instagram and displayed by users as simple non-clickable words . Therefore, they will not be hashtags but will be plain text.
In the Stories , however, the hashtag limit is even smaller and drops to 1 . At the moment, in fact, it is possible to use a single hashtag in the stories.
If for some reason you should believe that 30 hashtags are not enough to fully describe and enhance the magnificent photo of your cookies, the only what you can do is post the image more than once , taking care each time to use different hashtags .
By doing this, the limit of 30 hashtags will only be a “short hiccup”, but be careful to proceed in this way, because doing so would risk annoying your followers, who may not appreciate repeated publications of the same photo .
Put an Instagram hashtag in a post
To put hashtags in Instagram posts, you must first upload the image to Instagram . To do this, you have to tap on the central icon of the bottom bar, through which you can choose a photo from your smartphone or take a new one with the camera.
Once you have chosen the photo and applied all the filters, such as last step before sharing, Instagram will ask you to add a description . And that’s where you can enter your hashtags . You can write them in sequential, random order, one under the other or within the text. The choice of location is entirely up to you.
Please note, though: not everything you write will be a hashtag. Hashtags are in fact only those words preceded by the hash symbol. A hashtag starts with the # symbol and ends with a white space , everything between the hashtag and the white space will be considered by Instagram as part of the hashtag, including punctuation elements and emoji.
So try to be careful, because between the hashtag
#cookies and the hashtag
#cookies. there are millions of posts of difference. This speech is valid for both photographs and videos.
Put an Instagram hashtag in a story
To put hashtags in Instagram Stories, the mechanism is similar to the one used for posts. The only difference is that, in the stories, there is no text box. Therefore, everything you write will be superimposed on the photo or video you post in the stories.
The first thing to do to proceed is to start creating a story . You can do this by tapping on your profile picture, located in the upper left corner, or by swiping from the left edge of the screen.
At this point, you can choose whether to take a photo, record a video or upload an image from your gallery. Regardless of what you choose, after uploading the image or video, Instagram will ask you to edit it, applying some filter or graphic elements such as text, GIFs, emojis, questions, polls and so on.
Selecting it hashtag tool, you can enter an interactive word of your choice. Choose it carefully because, unlike posts, you can only insert one hashtag at a time in stories.
As I told you, hashtags are textual elements. Therefore, they can be inserted anywhere there is a text editor within Instagram, including post comments posted by you or other users or Pages.
To insert a hashtag in the comments, all you have to do is go under a post of your choice, start writing a comment and use the hashtag character before any word you want to use as a hashtag. This is because on Instagram, but also on Facebook, Twitter and many other social networks, every word that begins with the # character is considered a hashtag and becomes clickable.
In the comments there is no maximum limit of usable hashtags . However, there is an additional limitation, which is 240 characters. This means that you can comment with a maximum of 240 characters, which corresponds to approximately 30 words or hashtags .
Hashtag on Facebook
Many social networks and microblogging platforms have long since introduced the concept of hashtags. In some cases, such as with Facebook and Instagram, where the integration and sharing of content from one platform to another is very simplified, hashtags can be confusing. For this, I want to clarify a concept.
When we share an Instagram post on Facebook via the Share function, we are not actually sharing it, but we are republishing.
Instagram allows you to automatically publish the same content on both Instagram and Facebook. And although the published photo is the same, it is two different posts , one from Facebook and one from Instagram.
The two posts are completely separate and so are the hashtags. used, likes, comments, reactions and interactions. So if you click on a hashtag on Instagram , you will only be shown Instagram posts . Instead, if you click on a hashtag on Facebook , you will be shown only the Facebook posts .
Put a Instagram colorful hashtag
On Instagram, text is a marginal element, which has many limitations, and Instagram is very careful not to make it particularly invasive. However, recently, the photo social network has introduced some interesting text-related features, such as colored hashtags .
Before we cheer for the possibility of inserting rainbow colored hashtag in your posts, take a breath, sit down and keep calm, because you may not like what I’m about to tell you. This function is not universal: only particular hashtags , some permanently, others on special occasions, such as holidays or particular days or months, are colored.
The user does not has the ability to choose the color of all hashtags (at least for now). Therefore, you can currently only use hashtags like
#rainbow and hope that new ones will be added in the future. Alternatively, you could color the writing in the stories rainbow . Follow this guide to learn more.