How to put your business profile on Instagram
How to put your company profile on Instagram? Instagram, with its one billion monthly active users, is one of the most popular social networks and still has a good engagement rate.
“ Frank, but
what do I do with the company profile on Instagram if I don’t have
a company? “
Well, you don’t necessarily need a company to put your business profile on Instagram . This function is simply used to unlock the statistics of your account to build your social strategy and understand, for example, what are the best times to publish and get the best results.
Why put the company profile on Instagram?
What are the benefits of having a company profile? Why take this step? Let’s see the reasons below:
You can only schedule your Instagram posts if you have a company profile .
Facebook has made scheduling IGTV Instagram posts and videos available through the Creator Studio. Many functions are still limited and others still not available, but you can be satisfied.
Alternatively, you can use tools such as PostPickr which, also available with a free plan, allows programming on all social networks and its management from a single platform.
Read also: How to program stories on Instagram
By switching to the company profile , you unlock some contact buttons, such as send an e-mail or call, (very useful if you have a restaurant or club profile) so that your followers can get in touch with you quickly and easily.
Read also: How to optimize your Instagram bio
Corporate accounts on Instagram have the ability to create advertisements.
You can promote a post by simply tapping the ‘Promote’ button under your posts and choose a goal. However, I recommend that you always do everything through the Facebook Business Manager.
You simply get better results and, as a result, you don’t waste your budget unnecessarily.
Finally, as we saw earlier, we have the stats. These range from the impressions of the contents to those of the stories: from the accounts reached to the interactions that took place on your profile (such as visits to your profile and clicks on the link in the biography); to the city of origin of your followers at the times they are most active.
In short, you can really find everything you need to create a proper strategy.
Read also: The best times to post on Instagram
How to put the company profile on Instagram in a few minutes
Here we are at the “technical” part (actually it takes
Let’s get started .
Go to Settings and enter the ‘ Account ‘ section.
At the bottom of the list you will find a blue writing that says’ Switch to a professional account ’.
You will be shown two ‘boxes’, one with ‘ Creator ‘ and one with ‘ Company ‘.
Tap on Company and choose a category, niche, topic that best suits your profile.
The next step is to connect your Instagram profile to your Facebook page . Create it or, if you want to skip this procedure, in the meantime, choose the ‘ Don’t connect to Facebook yet ‘ option.
All done! Seen? I told you it took two minutes.
Well, so we have seen how to put your business profile on Instagram in a few minutes.
Now, start posting on your profile, always write a good caption and use suitable hashtags for your profile your posts from the hashtags).
After a few days from switching to company profile , Instagram will start showing you the first data. Remember that if, for any reason, you change your profile from business to personal again, you will lose all the stats of your posts and they will no longer be visible.