How to Sell Clothing on Instagram
Do you have a clothing shop or a tailor’s shop, or a simple online resale, and want to get the most out of selling clothes and other items on the web? Probably Instagram is what could do for you, given and considered the great potential that this social network is able to give you, revealing a versatility and flexibility that are probably more than you might think.
But how can you sell clothing on the Internet ? What are the moves we recommend you do? Let’s find out more by sharing 5 small steps to success with you!
Use quality images
The first point on which we advise you to devote some effort is the choice of quality images . Take at least 4-5 quality photos of each piece of clothing, and try to find the right middle ground between the creativity in the photo, and the need to clearly and simply expose the characteristics of the clothing you are selling.
Once you have created images of your products, post them on your business account using hashtags : they will be very useful to make the garments more traceable. You can use multiple hashtags, and not only referable to the technical characteristics of the garment, but also to the emotions, trends and brands on which they belong.
Involve your customers
One of the main characteristic terms that will allow you to be successful is the ability to adequately involve your customers. For example, if a customer asks you a question, try to respond quickly, and take the time to follow the positive or negative comments that are left on the photo, expressing feedback that your current or potential customer may feel part of yours. Professional “family”.
Don’t make life complicated
Another feature that will allow you to increase the chances of success of your business promoted through Instagram is the ability to make life as easy as possible for your customers.
So try to satisfy their requests and make the selection and payment processes as simple and straightforward as possible. Rest assured that by doing so your customers will show a growing pleasure in dealing with your ecommerce!
If you want to adequately retain your customers, try to reward them. It is not necessary to invest too much of your budget in customer rewards, but a small discount coupon on the next purchase is sufficient , accompanied by a welcome message with which you will thank the buyer for his shopping.
You can also link the delivery of this small gift to the completion of certain actions, as long as they are simple to carry out: think, for example, of the possibility of re-understanding a user who tags some of his friends in relation to the products you sell.
As you can see, above we have had the opportunity to show you only 5 simple steps that – we are sure – will enhance the effectiveness of your marketing actions on Instagram. At this point you just have to put them to work, experimenting with any further customizations. Let us know what you think!