How to sell on Instagram
More and more consumers are turning to Instagram rather than Google to search for brands and products. But what does this mean? In short, you should devote some time and effort to curating a beautifully designed Instagram feed , as if you were creating some sort of mini website.
In particular, if you want to sell on Instagram, start curating your business profile to include:
- profile photo : Choose a photo that is on-brand (like a logo) and that makes your company easy to identify;
- well crafted bio : Your bio should include a clear description of your business. Let your audience know exactly what you have to offer;
- link to the store : The URL section of your bio is the only clickable link you can add to your Instagram page, so be sure to use it! This is a great place to drive traffic from your individual posts and Stories. Creating a unique URL for this section will also give you the opportunity to track visits to your website from Instagram!
In short, remember that your Instagram business profile is your first opportunity to make a good impression and entice people to follow your business. By creating a consistent and aesthetic brand story, you can turn new customers into devoted followers, taking a giant step towards selling.
That clarified, after setting up a business profile on Instagram, you can decide how much you want to spend on ads and where you want the ad to appear (and for how long). Instagram allows businesses and professionals to have a variety of targeting options to best meet the needs of businesses. And, fortunately, it’s not as difficult as you might think to manage your own promotional initiatives on Instagram in an ultra-personalized way.
In general, all you have to do is select the post you want to boost, and hit the “promote” button once it’s published. Instagram will automatically attract a “similar audience” to which you can share the post, or you can easily create your audience in the app by choosing an interest, age range and genres you want to promote.
Once you’ve set up your audience and budget, be sure to take one last look at your ad before hitting “Confirm”. We still recommend that you start on a tight budget and run your ad for a few days to test things out. To track your ad’s performance, click “View Results” in the lower left corner of the ad. Remember that Instagram ads can be edited, so be sure to vary them if you want!
Also note that the best ads on Instagram for your ecommerce sales guide include content that clearly explains how to make a purchase.
At this point, you should have enough information to start your own Instagram promotion journey. Continue for small steps and enrich your information with the other focuses we have published on our site, to find out more!