Ideas for Instagram: 6 types of content with very good results
Ideas for Instagram…. It’s Monday morning and you’re standing in front of your closet. You examine your clothes and empty your dresser drawers, but the truth is inevitable, you have nothing to wear. This is the same feeling of despair you feel when you no longer have ideas and can’t think of anything to post on your Instagram.
Consistently creating current and interesting content on Instagram is a struggle for most social media marketers. Just check your news list and you will realize that you have posted the same type of photo over and over again, and that your brand is indistinguishable from your competition. To help you, we’ve put together the following guide with ideas for Instagram to ensure that you never miss out on posting something different again.
Ideas for Instagram to boost interaction
Behind the scenes content
You are more than a brand, you are a community. Promote your team and the people behind the company by displaying unique content behind the scenes. Backstage content is a great idea for brand posts on Instagram, as it humanizes the company, showing the faces behind the brand.
Your audience will have the opportunity to know what your brand is really about and feel a personal connection to who you are and what you stand for.
Here are some “behind the scenes” ideas for Instagram posts:
- Employee profiles, including executives and even the CEO
- Tours of the workplace to show where and how your products are made
- Pet introductions in the office (if dogs are allowed in your office, make a presentation or “swearing-in” just like we did in this Instagram post)
- Pictures of employees and team members working hard
- Photos and videos of events that you organize or in which your brand was involved
One of the ideas for instagram is to show the functions of the product
It may seem obvious, but sometimes brands can get carried away by sharing content so focused on lifestyle that they forget to show their products or services on Instagram. Remember, your audience is interested in what you offer and what distinguishes your brand from your competition.
In addition to the Instagram posts focused on your lifestyle, also share an occasional post where you showcase your product and brand. Set up a schedule to ensure that you are not posting a lot of promotional content. One or two posts a week, depending on how much content you typically share, is a good number to start with.
For example, if you are a donut company, share a photo of one of your creations in the most flattering light. Or if there’s a holiday or some popular cultural event, you could connect your product with them in a fun and creative way, like the Cartem’s donut shop in Vancouver did for International Bacon Day.
As we mentioned earlier, lifestyle content is a great way to show how your product or service works in real life.
Instead of always sharing a photo of your brand’s backpacks in a showroom or store, share a photo of adventurous hikers climbing a mountain, wearing your backpack. Think about your target audience and the people you’ve already established, as well as what interests them. What is the life you dream of? Once you discover this, you can share images that encompass their aspirations and allow them to feel that your brand is aligned with their wants, needs and weaknesses.
Quotes and text-based content
Do you remember those days when you just needed something uplifting and inspiring? Offer that to your followers through Instagram posts. Quote and text-based images are a simple but effective way to quickly increase engagement with your Instagram posts.
Some ideas for text-based content include:
- Quotes from prominent figures that appeal to your target audience.
- Quotes from experts and leaders in your industry (this may include your company’s CEO or any other executive)
- Positive reviews or customer feedback
- Event information or announcements
- Sales and promotions information
- Notes on store closings or hours
- Useful information such as recipes, tips related to products or how to do it
- Statistics and data related to the sector
American DIY and lifestyle brand Brit + Co makes great text-based Instagram posts. Thanks to an established brand voice, they inspire and delight their design savvy audience with words that support Instagram’s visual platform in a natural way.
Have you ever struggled to find an idea to post on Instagram when you realize it’s Thursday? With the popular hashtag #tbt (Throwback Thursday), you have an instant idea to post. Look for those old photos of your company’s humble origins, or some baby photos of your CEO.
No matter what day it is, if you have an idea for your Instagram posts, now you have an excellent starting point.
You would be nothing without your audience and customers, so make sure you make them feel appreciated. By sharing User Generated Content (UGC), you not only make your valuable followers the stars, but you also get unique content for your Instagram posts.
The best way to share user-created content is to regram, that is, post a photo from someone else’s account to your own brand account. As explained in our post, How to Regram: Best Practices for Reposting Instagram Content, “Regramming content from other users allows brands to share fresh material with their audience. And this practice can encourage increased engagement by motivating followers to post content worth re-sharing. ”
The guide mentioned above shares the following 5 ways to get user-generated content on Instagram:
- Create a hashtag of your brand for user-generated content proposals.
- Monitor photos where your brand is tagged.
- Organize a photo contest on Instagram.
- Invite your followers to send photos.
- Encourage interaction on Instagram during live events.
Finding fresh and engaging posts on Instagram can seem like a never-ending challenge. However, with the above guide in hand, you can get inspired, get creative, and get Likes easily.