Instagram advertising – Instagram ads: what they are and how to exploit them
Do you want to make social media marketing really effective? Well, this is certainly not the time to ignore Instagram ! Although Instagram is a younger social network than many “competitors”, with fewer users than Facebook , its “parent company”, it is also true that it is the where all those who want to promote online want to sit with good hopes.
But with 800 million subscribers, and lots of active people browsing their feeds at all hours of the day, how can you bring out a small business like yours? Before understanding it, it’s time to do a little summary of what awaits you on Intagram!
What is advertising on Instagram?
advertising on Instagram is a payment method to publish sponsored content on the social platform, and thus reach a wider and more targeted audience. While there are many reasons why a business or individual may decide to advertise, Instagram advertising is often used to increase brand exposure, drive traffic to their website, generate new leads, and move leads along. channeling and hopefully towards conversion).
How to exploit Instagram?
Given that Instagram is a platform “ visual ”, text ads are certainly not the most effective thing you can experience here. Rather, you need an image, a set of images or a video – which can be accompanied by text – to reach your audience with Instagram ads.
Is Instagram worth it?
The best part about this short focus is that, in fact, Instagram advertising works, and it does! More than 100 million Instagrammers visit a website every month, receive directions, send information via email or direct messaging to learn about a business based on an Instagram ad and much more. According to Instagram itself, 60% of people say they discover new products thanks to the platform and 75% of Instagrammers take action after being inspired by a post.
Is Instagram Advertising suitable for you too?
The above leads us to an “obvious” question: is Instagram right for you too? On this platform can you only find teenagers or people looking for recipes, or even your “target”?
On Instagram you can definitely find the target for your services and products. But remember to do a good analysis, and remember that the largest percentage of users are in the age group between 18-29 years (55%), so you find that between 30-49 years (28%) and only 11 % of Instagram users are between the ages of 50 and 64, while 4% are adults over 65.
According to Hootsuite , the majority of Instagram users live in urban areas (32%), 28% of users live in the suburbs and 18% of users in small towns. There are more women on Instagram than men, but the gender gap isn’t as big as it once was.