Instagram Company Profile: What it is and How to Create It
If you have a business and want to do social media marketing, you will soon encounter the need to create an Instagram business profile. But you know exactly how to do it. ? What are the tricks you should keep in mind? Let’s try to reveal them together, reaching the goal of guiding you step by step in creating a corporate Instagram account with which to start doing some online marketing!
Create a company account
With your ordinary account, log in to Instagram and go to the Settings section. Here go to the option “ Convert to company profile ” and connect the profile with a Facebook page.
In a few simple steps you have created your corporate Instagram account, opening the doors to all the advanced functions that are reserved for this kind of profile, such as the ability to access Insight, and speed up contact with your current or potential customers.
To do this, you will have to fill in all the information you find on the screen, the telephone number and the address, thus providing all those who look at your profile as much information as possible to identify your contact details.
Do not neglect your company profile
Now that you’ve created it, all you have to do is take care of your company profile lovingly. Contrary to what might be enough with a personal account, in fact, you will not have to limit yourself to inserting a short bio and a link, but you will have to do something more … very difficult: provide information that will capture the attention of customers potential, letting them know that your products and services could probably be right for them. But how?
Try to curate the biography by inserting a description of your company activities: it is not necessary to be verbose, but you should be creative, concise and sufficiently able to highlight 2-3 points that will constitute the added value of your proposition.
Also don’t forget to add any information that you think may be useful to be contacted by people who use Instagram from mobile (they are most of them!) and facilitate the use of your account by providing all contact details and useful data for those who wish to have more information.
Finally, choose a profile name that is immediate and easy to connect with your company (of course, the company name or the name of your business would be the most reasonable choice) and insert a link towards the main page of your commercial offers. / p>
At this point, you have all the credentials to continue. The difficult part – but also the most satisfying – of the work has in fact only begun, and you will not be able to refrain from preparing an editorial plan for publications on social networks, and carve out the right commitment to be able to create fully effective content. So choose tools and collaborators valid for your purposes, and always remember to interact with your customers, thus putting relationships in the foreground.
What do you think? What were the steps you took to be able to develop your company account on Instagram ? Share them with our readers!
How to manage your Instagram company profile?
Once created, the company profile on Instagram must be managed… well! Like any virtual presence on social media, in fact, an incongruous presence could be a dangerously aimed weapon at your success. On the other hand, a well-planned and managed presence can be an indispensable added value for achieving your goals.
But how do you manage your Instagram business profile? Here are some useful ideas: let’s see it together!
+ 1 Understanding your audience
Let’s start with a fundamental tip: It doesn’t matter what product you want to sell: you might be able to create the most beautiful Instagram content in the world, but if your target buyer doesn’t like it, how do you hope to induce them to become attached to the your brand?
Therefore, take some time to find out who your existing audience is and build an average profile of them. Since you will want to use Instagram for marketing, in a broad sense, you will need to consider your audience as a potential buyer.
To do this, try Instagram Insights (we talked about it in other posts), in order to find out some really interesting data for your business, such as impressions (how many times your content has been viewed), the total number of unique accounts that have viewed a content, the clicks the link has received in your business profile, how many times your followers are on Instagram each day, how often video content has been viewed, how many people have saved your posts, and etc. You can also get demographic information, so you can see where your followers come from, their age and gender.
With this data in hand, you’ll have a ton of insight into your existing audience. But what if you want to attract new followers?
In this case, you have to work a bit of “social listening”, that is to capture the information that may derive from conversations that take place on social media. Look for accounts, images and content styles that have proven popular, and consider producing similar content in your business profile as well.
+ 2 Talk to your audience
Social media marketing doesn’t have to be some sort of alibi for spamming your followers with just sales material. Instead, it is vital to try to involve followers as much as possible, creating a good relationship and interaction between the parties.
In this way, you will make your company feel more human and less “formal”. Furthermore, the more users share and comment on your content, the easier it is for new users to find you, given that Instagram’s algorithm prioritizes content with greater engagement.
In order to encourage interaction, try sharing their images, showing appreciation when they post content that you think may be worthy of attention. In short, think of user-generated content as a strong support for future buyers, but be careful: always publish the images of your followers, always assigning their credentials.
Another way to improve the interaction between the parties is to organize competitions, asking them to add captions to images, share content, express opinions, and so on. To easily track the answers, just use a unique hashtag for each contest.
Hashtags help you organize and classify images and video content in order to find the same media more easily. In short, they are an easy way to tag your content with the aim of making it easier for others to find!
Of course, the range of potential hashtags is practically endless. They range from generic to very specific. To be on the safe side, we advise you not to overdo it (five targeted hashtags are better than a dozen random hashtags), avoid using tags too much, do not spam (use only image relevant hashtags).
+ 4 Know when to post
A recent poll found that the best time to post on Instagram is between 7pm and 9pm. Of course, that doesn’t mean you have to wait this time to post… it would be too easy!
So avoid relying on just a few surveys, because your audience isn’t necessarily involved in them. Instead, try to find the best time to post, taking care of your target audience – times when you know your audience will pay more attention.
However, if you don’t know which tools allow you to get the most attention data of your target (we talked about it in other insights!), or you don’t want to use them (badly!), you can generally stick to these reflections :
- publishes in non-business hours;
- also post on weekends if you are a B2C company, but not if you are a B2B company;
- Wednesdays and Thursdays seem to be the best days;
- between 15 and 16 there is the time slot considered the worst.
+ 5 Post only beautiful pictures!
Publishing great content is always vital for social media marketing. It is precisely this that will allow you to get the public in contact with your brand, and that will make them come back more and more frequently, in order to find out more. interesting articles and starting conversations. On Instagram, however, everything begins and ends with the publication of impactful images.
In addition to the obsessive attention to image quality, he also tries to vary the object. For example, images that share the “behind the scenes” of your business are very appropriate, or those that refer to DIY projects and creative problem solving using your products, motivational images, and so on.
+ 6 Always add calls-to-action
Call-to-actions (CTAs) tell the user what you want them to do. For example, if you want users to download content, visit your website, or shop, you need to be clear, and use a good CTA that says directly what they should do.
Of course, if you have a bit of industry experience, it won’t escape you that this on Instagram could be a little tricky. In fact, the platform allows only one link (that of your biography) and therefore it is not possible to insert links in the captions of the images, in the comments or in the image itself. And without a link, how can you create a CTA?
Don’t worry, because there is an answer to everything.
For example, pay close attention to the link in the bio: you only have one link to spend and, therefore, you will have to convince users to click on it in a real “moment of truth”. Or, since it is not possible to insert a link in the image, always provide users with all the information they need: what they can buy, where they can buy it and why they should (the benefit). Use promotional codes, which are ideal in this case because you can easily find them. Whenever someone buys with your Instagram code, you will know the source of the sale! So even if you can’t track the link as easily, you’ll still know where the buyer is coming from.
+ 7 Tell the stories
If you are an Instagram user, you already know the Stories feature, which sits at the top of the followers feed and allows them to see several messages in a row from the same user. For marketers, this is a “gift” that you shouldn’t underestimate: you won’t have to try to convey the whole message in a single image, but you can put several images together to tell a narrative.
Stories can help brands show a certain personality towards their target audience, or marry a certain narrative about their products. In fact, followers will see your images in the order in which you want them to be displayed, thus creating a more fulfilling experience. Always remember to offer something different (don’t just put together the usual Instagram content), and always focus on the storytelling, giving the stories a beginning, a middle and an end.
Finally, try to be informal: stories are in fact a great way to be able to tell each other directly, without the barriers of formalisms.
+ 8 Work with influencers
The last tip we want to give you is to collaborate with influencers, to be identified among the “right” people. In particular, a good influencer should have a suitable audience (i.e., an audience that could actually buy), be visible in your industry, have a history of suitable influence on the decisions of their followers. In other words, the influencer must be really influential, it’s not enough to have a huge following!
Of course, in order to win an influencer partnership, you may need to pay them. However, do not look at this as a cost, but as an investment and, above all, always try to identify an influencer who, beyond the monetary aspect, perceives the full sharing of the benefits of your product or service as welcome. An influencer not particularly convinced of the goodness of your proposal will probably not be sufficiently convincing towards your potential customers, who will end up noticing the lack of sincerity of the influencer in supporting your products or your services, nullifying the investment.