Instagram for companies and for doing business: how to use it
Instagram has over 700 million monthly active users, less competition and a more engaged audience than other social media giants like Facebook or Twitter. In short, an ideal terrain for those companies that want to market their products to a more targeted and interested audience, without spending huge amounts of money on paid advertising.
But how can you get the most out of Instagram for businesses and for doing business?
Show what you are doing creatively
Focus on the solution you offer , not the products you sell. On Instagram , it is essential to give added value to your customers, and in remembering this never underestimate the fact that the most important element on this social network is the visual content. If your business is service-oriented, focus on presenting the process behind service delivery. Show your company culture, share your mission with the world or just share some tips and how-tos. You can upload photos, short videos (similar to GIFs) and videos up to one minute long.
Test the stories
Instagram Stories have a certain presentation format and are only active for 24 hours (although they can be saved to your device for later reuse). A feature that is a direct competitor of Snapchat , and which is heavily developed by Instagram. Make the most of them, as they are prominently displayed at the top of the follower timelines, right below the Instagram logo, and are flexible enough for your purposes.
Create a winning_profile
As a company, you probably do a lot of things and offer multiple solutions. Don’t get caught up in having to say everything you do in 150 characters, just focus on the most important value or your next big event. Assuming that the only clickable link is your Bio section (under your name / denomination), get used to updating it frequently. It’s a shame that most brands only use it to link to their website, as it could do a lot more.
Bring the users behind the scenes
Customers have a natural curiosity in trying to understand where their products come from, and you can use Instagram to show them their entire lifecycle. This is particularly relevant for companies that sell ecological products or Fairtrade. Images of the origin of raw materials, distribution and distribution processes are essential in order to capture the effective interest of your customers.
Use hashtags to expand the reach of your posts. They can be specific to your marketing campaign, or more general – what’s important is that they are relevant. Make sure you also set your main company’s hashtag (#yourname) and use it sparingly on Instagram (and Twitter). This will make it easier for people to find content related to you and your main account. It is recommended that you use three to five hashtags, although the maximum you can add is 30 per Instagram post.