Instagram guides: what they are and how they work

Instagram guides: what they are and how they work

The Instagram guides are one of the latest innovations introduced on the most millennial social network there is (after TikTok).

We could say that Instagram guides are a cross between a carousel and a post from a blog . They can be created using pre-published posts, places or product lists on your account or from other public profiles. Each guide includes a cover image, a title, an introduction and optional descriptions for the individual items.

Mostly Instagram guides are a way to share useful content, but in a very simple and fast way. They are very popular with users because they allow them to follow a curated stream of posts with their comments, which is a great gimmick for step-by-step guides, tips and tricks, or for cataloging their most important posts.

In this article we see what Instagram guides are , how they work and how to create them.

Guide Instagram
Instagram guides: what they are, how they work and how to create them

What are Instagram Guides?

Instagram, talking about its guides, explained that it wants to offer its users a way to “discover more easily tips, suggestions and other contents.” The guides are used especially by creators, by experts or anyone who wants to share something very specific.

Mr. Zuckerberg and his team are working to further expand the potential of the guide, which currently includes different types of content, including products, places and posts.

For example, a guide can allow users to create travel guides and lists of recommended products. An Instagram guide somewhat resembles a blog post, as it can include text, photos, galleries and videos to illustrate the topic in question. Except it’s much more concise!

Guides are very useful because they allow you to aggregate several posts. If you are a teaching creator, for example, you can design a guide that brings together a number of training centers, if you are a travel blogger you can select and show in a guide places to go on vacation, and so on.

Many guides are related to very light themes, such as items to buy, clothes on sale, or the best anti-wrinkle creams.

Read also: How the Instagram algorithm works

How Instagram Guides work?

When viewing a Guide, you can see posts and videos that the creator has curated with their suggestions, comments or recommendations. Posts in the Guides can come from the creator himself or from other Instagram users. Especially in the second case, if you want to know more about a specific post, simply tap on the image or video to view the original Instagram post.

You can also share a guide to your story by tapping the share button. Guides cannot be found via hashtags or on the Explore page, like regular posts, reels and IGTV videos.

Where can I find Instagram guides then?

To access an Instagram guide, visit a creator’s profile page and select the Guides icon from the feed tab. Keep in mind that when you create an Instagram Guide, this will not be displayed in the main feed (i.e. the screen that sees your follower as soon as they land on your profile) but in a separate section, a bit like the photos where you have been tagged that they have their own section. To get your guide noticed, you can use Instagram stories or posts to
share your tips with your followers.

Read also: The best Instagram hashtags

How to create an Instagram Guide

To create an Instagram Guide, just go to your profile and tap on the ‘+’ symbol above, select Guide and choose the type of guide to create: that is Places, Products, or Posts.

Then you will have to choose the places, products or posts to be included in the Guide, choose a title and, if you want, enter a description.

It’s really that simple.


Well, we’ve seen what Instagram guides are , how they work and how to create them very quickly and easily. If used well they can be very important to give an edge to your posts or to promote your products.

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