OnlyPult: what it is and how it works
Have you ever heard of OnlyPult ? It is a tool that even the less experienced in marketing can use to manage their accounts on social networks with extreme ease. In short, as with HootSuite , which we briefly talked about yesterday, OnlyPult is the perfect automation tool for social media marketing , which will help you schedule posts for your social media accounts, and will help you analyze feedback and track performance.
In our opinion, OnlyPult is one of the best tools of its kind, with so many features that may even make you prefer it to the more popular HootSuite , which, however, you envy very little .
The OnlyPult features
Making a complete element of all the features that the tool of automation OnlyPult offers is not easy: they are numerous, and in any case you can consult them on the website of the application. However, we wanted to summarize the main ones below:
- p planning simple : you can schedule posts on your social network accounts, with computer, smartphone or tablet;
- g manage of multiple accounts : this automation tool will allow you to manage up to 40 accounts at the same time. Therefore, you will not have to log into your account every time, but you can manage them all with this sharing tool;
- s security : the automation tool takes care of handling sensitive information with the utmost care. You can therefore be absolutely certain that your information will not be disclosed to anyone, and you can enjoy a useful function that will encrypt all your data in order to prevent any intruder from gaining access;
- r posting : the repost button allows users to share content from their favorite channel on their personal account;
- analytics simple : OnlyPult comes with a simple yet detailed analysis option that provides the full insight into your marketing performance.
Is it better to use OnlyPult or HootSuite?
But is it better to use OnlyPult or HootSuite? In reality, in order to answer this question, it is necessary to introduce a small specification, very important, which we have underestimated so far: OnlyPult only works with Instagram accounts. The above means that if you want to manage multiple social accounts on Facebook or Twitter (for example), you can only go elsewhere. If you want a top tool for your social media marketing on Instagram, you can only rely on OnlyPult!
How much does OnlyPult cost?
OnlyPult is not free , but it has several plans that will allow you to get more and more features. The basis is the Start, at 15 dollars a month, for the management of 3 Instagram accounts. Then comes the SMM plan ($ 25 per month, 7 accounts), Agency ($ 49 per month, 20 accounts) and Pro ($ 79 per month, 40 accounts). By subscribing to an annual plan, you can still get some interesting discounts that will make it even more convenient to use this important and powerful tool for social media marketing on Instagram, which you may soon find indispensable!
Opinions on Onlypult: how to get the most!
In the above lines we have clearly stated as Onlypult is a convenient and effective social media solution that will save you time when creating and scheduling Instagram messages, and more. In other words, using Onlypult you can schedule your posts on social networks, thus improving your presence on the main social media, without necessarily having to present yourself on the reference platforms at any time.
We believe that Onlypult is very useful for any type of social network that you will be able to use, but which can give you the best results with Instagram, the ideal social media for telling stories with images. According to recent research conducted by Forrester, Instagram is unbeatable in terms of engagement, offering 58 times more engagement per Facebook follower and 120 times more engagement per Twitter follower. Precisely for this reason we believe that Instagram can be right for you for your marketing campaign, and that the combination with Onlypult can only be a winner!
If the above is clear, it won’t escape you how important it is to try to better tell your story in real time on Instagram, and interact with the audience in that moment. However, it is not always possible to promote and update your content on Instagram in real time. And the fact that Instagram doesn’t give you the ability to schedule posts in advance might cause you some headaches.
Fortunately, as we have commented in the last few lines, there is always a solution. And the most effective solution is certainly Onlypult , a social media management tool for Instagram and other social networks.
Advantages of Onlypult
The main advantages of Onlypult are, in our opinion, precisely those related to the possibility of publishing Instagram images from your computer. The use of this software is truly extraordinary, and it won’t take you more than a few seconds to master all the options.
We remind you that with Onlypult you can plan Instagram messages in advance: you can therefore schedule one or more Instagram messages to go live at the most optimal times for your audience, complete with text and up to 30 hashtags. Onlypult currently offers you a 7-day free trial: in this way you will be able to understand if this platform can actually do for you or not, before proceeding to take out a paid subscription.
How Onlypult works
As we have already commented, the operation of Onlypult is very basic. Just log into your dashboard from your computer, upload images, add text and up to 30 hashtags, schedule the image to post now or at a future date. The mechanism is practically the same for all social accounts.
We remind you that Onlypult supports images of different sizes and shapes, has built-in filters, supports dozens of hashtags and has an intuitive interface. On the other hand, for the moment it does not support videos, and it does not offer much detailed information.
How much is it worth publishing on Instagram?
But considering we’ve talked about it, what is the best time to post on Instagram ?
You are probably hoping to read a certain and unique answer, but it’s actually not that simple, because there are too many variables that should be taken into consideration.
So even though you will presumably post more than once a week, the different aggregate studies suggest the following times as the best:
- HubSpot, between 2pm and 3pm, with Thursday able to rise to the best day;
- Sprout Social, Wednesday at 11am and Friday at 10-11am;
- Expert Voice, Wednesdays from 5 to 11, and at 15;
- Later: from 9 to 11.
Considering the diversity across studios, it’s better to look at a wider selection of times rather than just a better time to post on Instagram. On the other hand, as we have already mentioned in the last lines, it is likely that you will publish more than once a week!
The day of the week
There may be some variations in the engagement obtainable on Instagram, even at the same time of day on different days of the week.
For example, you might be surprised to see that some analysts believe even 5am can be a good time to post on Instagram! The reason for this is that people often check their phone for messages as soon as they wake up during the work week. This means that people are more likely to check their Instagram from Monday to Friday early in the morning than at the weekend. But even Mondays can have less engagement, as people rush to start the week and have less time to watch Instagram before work.
The breaks in the working day
With a statistical analysis, you may also find that many people check their Instagram account during work breaks, especially at lunchtime.
Similarly, people’s interest is never constant throughout the day, and especially in the late afternoon.
Use time zones to your advantage
The wider the geographic reach of your target audience, the less critical your posting times become. However, if your target audience is in one place, be sure to use that time zone as the basis for setting Instagram posting times, even if it’s not your time zone!
For example, if you want to launch an Instagram post when your target wakes up, make it the time when most of your target starts their day!
Follow your specific audience
You should have understood from the above lines that these posting times should be followed as they represent best practices , but don’t overdo it! Remember that if your audience is different from a typical audience used for the above studies, then these posting times are irrelevant to your account!
For example, if you have an Instagram Business account (like every business and influencer should!) you have access to Instagram Insights. Go to the Followers section of Instagram Insights, and find out information on when your audience is most active on the platform. It makes sense that you can structure your best posting practices to match the insights we’ve summarized above.
The frequency of the publication on Instagram
You must post regularly if you want your Instagram account to always appear updated, edited and followed. But how much?
Again, there is no suggestion worthwhile for everyone. A good rate of publication could be one to three messages per day, for example. So just stick to this guideline and share a mix of different types of messages, making sure you’re not too interested in just making sales. You need to focus on producing quality messages over quantity!
Much depends on the sector
Finally, remember that different sectors request messages at different times. In short, as if the above were not already complicated, you will have to take into account that the best publication times will depend on your product and the sector in which you operate.
According to recent research from HubSpot, for example, the best times to post on Instagram for tech companies are around Wednesday at 10 am, while the best times to post on Instagram for B2C companies are related to Saturdays. , from 11.00 to 13.00. Still, the best times to post on Instagram for educational organizations are Monday at 8pm while the best times to post on Instagram for healthcare companies are Tuesday at 1pm. Finally, the best times to post on Instagram for nonprofits are Tuesdays at 3pm and 9pm, Wednesdays at 3pm and 4pm, Thursdays at 2pm and 3pm, and Fridays at 10am and 2pm.
Sprout Social also addressed this issue, establishing that the best times to post on Instagram for consumer goods companies are Wednesday at 3pm, and that the best times to post on Instagram for media companies it’s Friday at 9 am.
We hope, with these brief ideas, to have provided you with enough material to be able to deepen this important topic, find out what is the best time to send a post to your user and, finally, combine everything with the use of Onlypult , a software that we recommend you bring back into your toolbox, given its versatility and its great utility for social management!