Selling On-Line with Instagram
Among the photo sharing sites, Instagram is today on the podium, launched as an app and has now become a social network of great appeal . The ingredient is simple: photo filters that give your photos a cool, vintage look in seconds and therefore minimal effort. This is why Instagram is one of the “coolest” social networks and is slowly turning into an excellent marketing tool, especially for those who work in fashion or tourism and focus on word of mouth marketing .
Here are two good reasons to use Instagram as a social commerce tool :
Hashtags, watermarking and coupons to sell on Instagram
Instagram is a very powerful tool for those who want to make viral content. Just enter the logic of the social network and propose creative, original, curious shots. In short, knowing how to distinguish yourself. One of the coolest tools on instagram are hashtags. That is, the little words preceded by the hash #, exactly as you do on Twitter . How to choose them correctly and effectively?
Imagine you have an ecommerce that specializes in creative t-shirts. The hashtags could be: #tshirts, # t-shirts, #magliette, #style, #italianstyle, #Positano (think of a photo taken on the Amalfi Coast) and so on. Here, for example, we have inserted not only tags relating to the object for sale, but also to the context, or possibly to the design that we find on the t-shirt, and perhaps to the background of the photos.
The ideal number of hashtags per photo should not exceed 10.
Another winning move to sell on Instagram is watermarking . Not being able to insert links to your ecommerce you can still upload images on which the web address of the online store appears in the watermark. Or, still in the watermark, you will enter coupon codes to get discounts on ecommerce.
Inspired by famous brands selling on Instagram
Apparently Instagram is the new frontier of online shopping, although it is still in its infancy. This is demonstrated, for example, by the ecommerce of Marc Jacobs , where to buy just put a “like” on the shared products and receive an email with all the info for the transaction.
Brilliant right? A gimmick at almost no cost and which amortizes the costs of expensive payment systems.
Another brand, also in clothing, involves its users in the creation of user generated content, contents which, after an initial screening, end up on the e-commerce itself, greatly enriching the product image galleries!
The solution that exploits influencers and their “power” on niche communities is also excellent. You could, for example, look for fashion bloggers to be entrusted with the task of reviewing and “instagraming” your products . To have an additional sounding board, and some cool photos. Or ask your buyers for a photo with the product, once purchased: there is no better guarantee and publicity of the satisfaction of the buyer!
- In summary, here are some creative ideas for selling with Instagram:
- Get inspired by those who already sell online with Instagram, using their original formula;
- Create a system to sell directly from images;
- Share content that is unique, interesting, stimulating, cool, targeted on the target’s style;
- Enhance trustability by integrating user-generated content on ecommerce;
- Amplify the message, targeting industry influencers.