10 ways to increase your followers on TikTok

10 ways to increase your followers on TikTok

By Clàudia Martínez, published on May 07, 2020

> TikTok is the social network that is giving more than talking about recent times. If your brand is targeting a centennial audience, you are definitely interested in exploring it to see what it can offer. To help you build your presence on TikTok, here are 10 tips to get more followers. gsggpan>

10 tricks to get more followers on TikTok

  1. Design an attractive profile . First impressions are very important on social media. So if you want to attract followers on TikTok, you need a short, catchy username and a profile picture and description that will get you hooked.

  2. Choose your niche . A common mistake of brands that publish on social networks is wanting to like everyone. Think about what you want to convey with your presence on TikTok and what your brand is expert on, and always try to convey passion for what you do.

  3. Post content regularly. Social media algorithms favor users who consistently post content. Therefore, before jumping into the pool, design a content plan with frequent posts.

  4. Find the best times to post . To achieve maximum visibility with your posts and attract more followers on TikTok, it is recommended to publish twice a day, at peak times: 11 in the morning and 5:30 in the afternoon.

  5. Take part in viral challenges . Challenges are part of the essence of TikTok and are a great way to increase the visibility of your profile. To take advantage of them, be sure to include the corresponding hashtag in your post.

  6. Harness the power of music . In its origins, TikTok was basically a music video network. Although it has been diversifying over time, music is still a very important part of what connects its users. So if dancing and singing is not your thing, look for other ways to incorporate the songs of the moment into your content.

  7. Collaborate with other users . The grace of social networks is precisely in socializing. Although it is a relatively new network, TikTok already has its own influencers, so seeking creative collaborations can go a long way towards raising awareness and gaining followers.

  8. Connect your presence on TikTok to the rest of your networks . Each social network has its own audience, so to make the most of your content, I recommend you publish your TikTok videos on other networks such as Facebook so that more users discover you.
  9. Don’t be perfect, be authentic. On TikTok, the most viral videos are those that users can identify with. If you want to really connect with them, show the more human side of your brand and don’t get obsessed with the little details.

  10. Distinguish yourself from the crowd . Many TikTokers are in the business of copying each other. And although it is good to be up to date with trends, in the end what adds value is what is different. Dare to be original and you will see how your efforts are rewarded with followers on TikTok.

Ebook: TikTok en tu estrategia de marketing digital

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