5 tactics to grow your Facebook group
Do you want to improve the value of your Facebook group? Are you looking to encourage more meaningful conversations and grow the reach of your Facebook group?
In this article, you’ll discover five Facebook Groups features recommended by Social Media Examiner that you can use to drive engagement and conversations between your members.
Facebook groups can be a great way to share content, interact with your fans and build, strengthen your brand. They are also powerful tools for growing your mailing list. When managing a group is part of your marketing strategy, getting email leads from your group is important.
5 strategies to increase your Facebook community
1: Use rules and moderators to keep group content on the topic
When setting up your group on Facebook, it is important to share the purpose of the group and make sure that group members are aware of it upon joining.
Define the purpose or intention of your group; what types of information, topics and content will be shared; and what your group hopes to do for its members. If members join your group believing they will get useful advice on publishing a book, they will be disappointed if they find many posts from authors promoting their books.
Once you’ve outlined your group’s values or mission, be sure to pass this information on in your group description and share it when new members join the group. The description will be visible to non-members if your group is public or closed and will be able to see what your group has to offer.
Now let’s look at two ways to align content and conversations with your group’s mission..
Managing a Facebook group gives you the opportunity to develop a unique community. If you post the same content on your Facebook page that you post in your group, you don’t increase the value it provides and you don’t give people a reason to join the Facebook group.
Across platforms, your posts should add value to the news feed. You wouldn’t share the same content on LinkedIn and Snapchat, and you shouldn’t have the same content strategy for Facebook Groups and Facebook Pages.
Groups are exclusive communities for the most engaged fans, so group content should reflect that exclusivity. Members should feel like they are getting something special, like member-only offers and behind-the-scenes access to your brand.
Groups offer the opportunity to focus on a shared topic or interest, to explore it much more deeply than on a Facebook business page , and the content should reflect this.
To ensure that posts and comments stay focused on your purpose, you need to moderate them. As with group admins, moderators can also approve, deny or remove posts.
To assign the role of moderator to a valued member of your group, click the Members tab and find the relevant member. Click the… button next to the name and select Create Moderator from the drop-down menu.
In the pop-up window, click Send invitation. The member will then receive an invitation to become a group moderator. Once accepted, they can start helping moderated posts and comments in the group.
Set up rules for group interactions
When you add new members to the group, you can make a set of community rules or guidelines available to clarify the function of the group. Creating a set of rules allows you to outline expectations about how group members should interact and clarify the behavior that is expected.
To add rules to your group, go to the Moderated Group tab and click Create Rules.
Then click the Get Started button on the right.
In the pop-up window, you can choose from a list of pre-written rules for groups.
If you prefer to create a custom rule , click Write your own rule and add a title and description.
If you discover that a post has violated one of your group rules , an administrator or moderator can remove it. To do this, open the post and click the down arrow button in the upper right corner. Then select Remove Post from the drop-down menu.
Now select the rules the post violated. You can also add a descriptive note to the activity log if you wish. Select the checkbox at the bottom of the window if you want to share the note with the member.
When you’re done, click Remove. The poster will then receive a notification that its post has been removed, specifying which rules it has violated.
2: Activate badges to recognize noteworthy members
Recognizing group members who make valuable contributions is important, and badges are one way to do that. When you activate this feature, available for groups with more than 50 members , badges appear next to member names when they are posted to your group, highlighting the contributions they have made.
Some badges are temporary, such as those that recognize members whose posts received the most engagement in the previous month. Group administrators and moderators, on the other hand, always have badges.
To activate badges for your group, click the More button and then select Change group settings from the drop-down menu.
Now scroll down to the Badges section and click Manage Badges.
Select the badges you want to activate for your group and click Save.
You might also be interested in: What you can learn from the most successful posts on Facebook
3: Encourage member-to-member relationships with mentorship
Facebook offers you the possibility to create a mentoring program within your group. The program will bring group members together with mentors who have experience or experience to help them achieve their personal or professional goals.
When you activate this feature, a Mentorship tab appears in your group where potential tutors and mentors can enroll.
To set up a mentorship program, click the More button and select Change group settings. Then scroll down to Sections and click Add next to Mentorship.
Next, select the mentorship program that will provide the most value to members. Facebook offers pre-designed mentorship programs that you can choose between skill development and career advancement.
If you don’t see what you need, scroll to the bottom of the window and suggest a program you’d like to add to Facebook.
Once you’ve made your selection, Facebook will show you the steps you need to take to make the report effective. They will receive weekly prompts to interact, as well as conversation starters to facilitate communication. Click Activate to activate the program you have selected.
Make sure you announce the mentoring program to group members. Facebook has a pre-formatted post that you can customize to make your own announcement. If you know members of your group who would perform this role well, send them a message and ask them to participate.
Tip: Follow a Facebook video or live video post to communicate why you added a mentorship program to your group. Include a call to action to allow tutors to register or members to ask for help.
4: Ask new members up to 3 questions
When adding new members to your Facebook group, you can ask three questions to get information about what content they are looking for from the group and what they hope to get from a member.
To create pending member questions , click the More button and select Edit group settings. Under Membership Requests, click Ask Questions.
From here, you can add up to three questions. You might ask why future members want to join your group and find out what issues or information they are interested in.
Now, when prospective members ask to join your group, they will be asked to provide this information. Only group admins and moderators will be able to see their replies.
11 tips to encourage Facebook group conversations
When managing a group on Facebook, one of your roles is to facilitate conversations and connections with members. You want to develop a community where members can learn and support each other. The way you structure your content and what you include in your posts is the key to engaging members.
Here are some tips to encourage conversation within a group:
- Welcome new members and ask them to introduce themselves . Also encourage existing members to welcome them.
- Describe a common problem and ask members to comment with their solutions or suggestions for solving the problem.
- Use themes to encourage sharing . For example, if your theme is “Self-Care Sunday”, invite members to share their advice or upload pictures of what they are doing to take care of themselves. Recurring themes based on days of the week or month help build awareness.
- Share a story or experience and include a call to action asking members to contribute their experiences on the topic.
- Use polls to poll the group and ask for feedback.
To highlight individual contributions, develop a content feature or theme, and invite key members to share their experience with the group. Here are some ways to do it:
6. Highlight a new member each month and tell their story.
7. Highlight subscriber achievements that are relevant or inspirational to the group.
8. Host live video on Facebook with prominent members and discuss their background and results.
9. Invite group members to be experts present and ask them to create content on their relevant topic.
10 . Ask members to nominate others for recognition . For example: “Tag a person from the group who helped or inspired you this week.”
11. Enlist go-to experts to help solve member problems or contribute ideas.
Analyze group insights to refine group conversation efforts
Review Facebook Group Stats to see your group’s engagement rate, find out how your content is performing and identify who your active members are.
When you open the Group Stats tab, you see an overview of your group’s performance, including growth, content engagement, and active members. Similar to your Facebook page, you can select a specific time period to refine the data.
Dive deeper into each section to view more detailed information. See your top content for the past month to find out what your group values and engages in. Use this information to tailor your content to what resonates with your group.
You can also view your main contributors. Nurture these relationships and recognize the contributions these members make within your community.
Also review metrics such as the most popular times of the week and day to post or when your members are most active.
Please note that not all members of the group will want to interact with you. Some members may simply get value from the content posted within the group. They are more comfortable as observers rather than active members of the community.
Your role as a Facebook group administrator is to create a safe and inclusive atmosphere where members can connect and share experiences and be guided and supported by a community. Using the Facebook Groups features mentioned above will help you encourage relationships between members, celebrate member contributions and facilitate the sharing of ideas.
Looking for ways to increase Facebook Fans? Then read these 15 quick and easy tips that will help you do that.