8 tips to become an Instagram influencer
Becoming a successful Instagram influencer isn’t easy and it’s no secret that Instagram is a very different platform in 2020 than it was a few years ago.
Gone are the days when being featured on a larger profile guaranteed you hundreds of thousands of new followers.
Post a 3-word caption and see steady growth? It doesn’t work anymore.
To help you grow up on Instagram, Later asked travel influencer and social media educator Christina Galbato to share her best tips for succeeding as an influencer in 2020!
We offer them below.
Influencer Instagram: how to be successful in 2020
The important thing to remember is that while growth is more of an uphill battle these days, it’s still more than possible.
And what’s even more encouraging is that you don’t need hundreds of thousands of followers to be successful as an Instagram influencer in 2020 because brands are becoming more and more in tune with the power of micro-influencer.
So whether you’re just starting your Instagram influencer journey or need some tips on how to take your Instagram game to the next level, follow the 8 strategies in this article and you’ll be well on your way. way to start your career as an Instagram influencer.
Tip n. 1: identify your niche and content pillars
Imagine: you’re scrolling through Instagram’s Explore page and you come across a beautiful picture from a journey. Since you love to travel and are looking for more and more inspiration for the jet set, visit the profile.
The likelihood of you following a page full of equally amazing travel images is much higher than if the page were filled with random images of a dog, family, selfies, beauty products and flowers.
When people come to your page, they want to know what they can expect by following you and feel confident that they will consistently receive that type of content. For this reason, scaling is absolutely vital because it will help you grow your audience faster.
However, identifying a specific topic to post about often can be really difficult. We are all multi-faceted with many interests, so it can be strange to only post about travel, fashion or wellness, for example.
Here are some questions to ask yourself that will lead you to your niche:
What am I most passionate about?
What am I most informed about?
What I could happily create content consistently for a year without doing a penny?
Once you’ve established your overall niche, you’ll need to identify 3-4 pillars of content to more clearly understand the type of content you post on your Instagram. These content pillars are smaller, more specific topics that fit into your broader niche.
Once those pillars are established, it will be much easier to create content because you can rotate between the pillars of content every day.
Example of using pillars
For example, if you were a fashion influencer and your content pillars were street style, jewelry and beauty, your Instagram image week might look like this:
Monday: street style (workwear)
Tuesday: close-up of gold chains on the neck
Wednesday: street style (casual wear)
Thursday: street style (evening wear)
Friday: favorite flat lay lipsticks
Saturday: street style (weekend outfit)
Sunday: street style (weekend outfit)
TIP: schedule your content on Later! It’s the best way to view your feed, ensure consistency, and make sure you’re posting content from all of your content pillars.
With Later’s visual planner you can schedule your next posts on your calendar, then drag and drop images in the order that best suits your feed! Design, curate and schedule your feed for free with Later!
Read also: How to optimize photos before uploading them to Instagram to be successful
Tip n. 2: remain constant
A few years ago, it was possible to post sporadically and steadily grow. But in 2020, it’s a different story.
If you want to see growth on Instagram and keep up with your followers, it’s vital to be consistent.
For feed posts, choose a schedule. Whether it’s posting every day of the week or just Monday to Friday, set up a posting schedule and get involved. Your audience will want to know when they can expect to see new content from you.
Regardless of what schedule you commit to feed posts, we recommend that you show up on Instagram Stories every single day.
Instagram Stories are becoming more and more important and it has become the norm to spend more time watching stories rather than scrolling through the Instagram feed!
One of the hardest parts of staying consistent and showing up every day is that you may not have enough content or don’t have time to plan ahead.
Spend 1-2 days a week to go out with a friend, photographer or tripod and shoot the whole next week of content!
Before shooting, we recommend that you make a list of all the shots you want to get and any clothes or props you will need to bring for yourself. Remember to take photos for all pillars of content.
Tip n. 3: Write meaningful captions
Data from Fohr and Later’s recent study shows that the average subtitle length has more than doubled since 2016.
And no wonder: users want more from the influencers they follow than a nice photo and a nice 4-word caption.
Subtitles are a great opportunity to spark conversation and start forming meaningful connections with your community. They are also a perfect place to provide value and inspiration to your audience.
Our favorite type of longer form caption is the microblogging caption, c h and we encourage you to start incorporating into your Instagram strategy as much as possible! A microblogging caption is exactly what it sounds like: a mini blog post.
For example, if you’re an Instagram influencer in the food industry, your microblogging caption might be about the 5 super foods you need to add to your smoothies and why.
If you’re a travel influencer, a microblogging caption might outline the 10 best things to do as a visitor to Bali.
There are a few things to keep in mind when writing your captions. The first is that when scrolling on Instagram, it is not possible to see an entire caption without pressing “more”.
This means that what you conduct your caption with is incredibly important. That first line must be catchy enough to slide the stop and encourage users to click and read. Some examples might be:
- The ultimate guide to…
- 5 things you need to know about…
- The best restaurants in…
- The best Instagram spots in…
- The real truth about…
- Anyone else want to…?
- Do you want to know the secret to…?
- Do you know how…?
- 5 ways to master…
- The # 1 best way to…
- Never asked…
Second, ends the subtitles with a call to action. This is where you invite your audience to join the comments and start a conversation with you about the caption .
This call to action could be a question, an invitation to share or ask for advice.
Finally, make sure your caption is easy and fun to read.
To do this, make sure there is no extra space at the end of each paragraph before hitting enter. And to pause between paragraphs, just copy and paste the space between these brackets 
And be sure to add funny and branded emojis in the captions to make them visually more exciting!
Read also: How to have quality Instagram followers
Tip n. 4: Focus on community building
While follower growth and engagement rate are important metrics to consider, influencers should equally – if not more – focus on the quality of the community they are cultivating with their public.
In other words, finding a balance between focusing on depth and breadth.
When you’re hyper-focused on breadth, you may have a very large audience, but one that doesn’t necessarily trust your advice because you haven’t spent the time building it.
When you’re hyper-focused on depth, you’ll have an audience that trusts your recommendations, buys the products you recommend, and follows you on other platforms.
Regardless of where you are in your Instagram influencer career, building relationships within your community is the most important thing you can do.
Here are two of the best tips for building a community:
1. Get Conversation:
After publishing your posts to the feed, stay on the app for at least 30 minutes after posting replies to comments and go back later in the day to reply to others.
When receiving DMs, always make sure to reply and start an authentic conversation. Sending voice notes also adds a personal touch (and saves your fingers!).
2. Get your audience in conversation
One way to do this is to ask the audience to interact with each other in the comments of a post.
Tip n. 5: information on the public
Do you know more about your audience than basic demographic information? Do you know the types of brands your followers love, the jobs they have, their struggles and goals?
To be successful as an Instagram influencer, you really need to know all about the people who follow you because it will help you create content that they resonate with.
Instagram audience analysis
It’ll help you make sure you’re engaging in the right kind of partnerships with brands that resonate with your audience and that your followers might buy.
If you want to create your own product someday (an online course, a clothing line, a digital product), knowing what your audience’s interests, desires and struggles are will be incredibly helpful in making sure you don’t throw on cricket .
In addition to getting to know your audience through private DM conversations, these are some techniques you can use to learn more about my community:
1. Conversation in the comments:
Use your captions as an opportunity to ask your followers to tell you about them in the comments!
2. Host Instagram Stories Polls
The poll feature is one of the best because it’s quick and easy for someone to vote and participate.
Some questions you might ask (which, of course, should be tailored to your profile and niche in particular):
Do you live in Italy?
Are you more or less than 25 years old?
Do you travel more or less than 3 times a year?
Do you like it when I publish more landscapes or hotels?
What is your favorite thing in following me? What would you like to have posted more about?
One thing to keep in mind when asking the audience to complete a survey is that it takes quite a while. You have to provide an incentive. For example, everyone who completes the survey is placed in a giveaway.
Read also: Increase Instagram followers with these simple tricks
Tip n. 6: get ready for brands to approach you
One of the most common complaints from new Instagram influencers is that brands aren’t coming to them and, more often than not, it’s because their page isn’t set up in a way that will appeal to them!
Here are some things you can do to make sure potential brand partners know you’re open to business:
Make sure you have a company profile:
This is vital not only for brands that see you as a potential partner, but also because it will open up vital features like Instagram Analytics (and the ability to automatically publish your posts later).
Analytics helps you see what’s wrong to improve future content and share stats with brands.
You can change your profile by going to Settings -> Accounts -> Switch to Corporate Account.
Make your email address visible:
Make your email address visible in your bio or accessible via the “email” button on your business profile.
Be strategic with your content:
Post the type of content the brands you want to work with would like to see!
If you’re a luxury travel influencer on Instagram looking to get collaborations with the likes of Ritz-Carlton and Four Seasons, you should already be posting this type of content!
Tip n. 7: network, network, network
If you want 2020 to be the year in which you start getting collaborations with brands, you have to get involved.
Creating constant content and building a community on Instagram without networking with brands is a bit like winking at a guy in complete darkness … they won’t notice you.
Here are some tips for making your next collaboration happen:
1. Discover platforms such as Fohr, Collectively and Popular Pays. After setting up your profile, you will be contacted if one of the platforms’ brands considers you eligible for one of their campaigns.
2.Search for PR firms and presentations:
PR firms are agencies that represent a variety of brands and run influencer marketing campaigns. Use Google to find PR firms representing brands in your niche.
3. Introduce yourself via email without asking or intending to work with one of their brands and ask to be kept on the radar for future opportunities. If you are in the same city as one of these agencies, arrange a coffee date and, if not, a phone chat.
4.Create and submit your own media kit:
Whenever you launch a brand or give a presentation, be sure to submit your media kit together! When creating your media kit, make sure it has the following:
- Your social handles and website
- Audience size across all platforms
- Audience demographics (age, gender, location)
- Examples of images you have produced in the past to give them an idea of the type of content you would create to advertise them. Depending on the brand you are launching, you may want to change these images!
- A list of brands you have worked with in the past (if any)
Tip n. 8: diversify your platforms
No influencer should rely entirely on Instagram. Not only is it risky because you don’t “own” your audience on a third-party platform and you can’t control the whims of the algorithm, but it’s also a missed opportunity for revenue.
By increasing the audience on another platform, you are increasing the amount you can receive for collaborations with the brand.
For example, if a brand approaches you to contract a few Instagram posts, you could add a blog post and promotion to your email list and increase the rate significantly.
What other platforms should you be on? It all depends on what your interests and strengths are, and which platform is best suited to your niche.
If you’re good with the camera and are in a niche where visual communication is vital, YouTube might be the perfect place for you. Do you have something of value to communicate and are you well spoken? Think of a podcast! Have you always loved writing? Try to create a WordPress blog!
Building your mailing list is also incredibly important because it is the only audience you really “own” and that is not based on the existence of a platform.