Affiliate marketing on Facebook: the complete guide
Want to make money by simply posting to Facebook?
Then affiliate marketing on Facebook is for you!
Affiliate marketing on Facebook is a fantastic way to increase your revenue . With billions of people accessing the site every month, your target market is most likely on the platform.
You just need to attract buyers.
In this article we will see how to monetize your Facebook fans with Plannthat’s suggestions, analyzing in particular:
– Why you need a Facebook page or group for affiliate marketing
– How to Use Facebook Ads to Increase Your Affiliate’s Revenue
– What you need to know about sharing your Amazon and ClickBank links on the platform.
Let’s get started!
Affiliate marketing on Facebook: the complete guide to get started
Step 1: Create a Facebook page or FB group
Instead of spamming your Facebook friends with links to your affiliate partners, create a Facebook Business Page or group.
It’s a FREE and easy way to grow an established fan base that is interested in what you sell.
Here’s how you can build your audience in the beginning:
– Send a message to your friends (ONLY if you know they might be interested. Don’t waste time with people who aren’t your target audience).
– Send an email to your contact list and let them know that you have created a company page or group on Facebook
For more tips read: 5 tactics to grow your Facebook group
Step 2: Engage your audience, then promote
Guess what? Nobody likes advertising.
Think of the large number of TV commercials or impossible-to-skip ads on YouTube. It’s an unpleasant experience that you can’t wait to get over, so you can go back to watching your favorite show.
The same goes for affiliate marketing.
If you want a successful Facebook affiliate business, you must establish yourself as an authority and build a relationship with your audience.
This way, when you post an ad, your fans will be much more open to it because they appreciate your opinion and trust you.
So, how does engagement develop on Facebook?
Use the 80/20 rule.
– 80% of your posts are educational or funny and SHARABLE.
– 20% of your posts are promotional.
You should try to create as much value for your audience as possible with each post. Whether it’s a blog post that can help solve a problem or a fun quiz to build a relationship.
You can go a step further and create a free opt-in to encourage engagement and build your email list at the same time.
3. Use Facebook Ads
There’s only so much you can achieve with organic Facebook posts.
It’s no secret that the social media giant is a pay-to-play platform and if you want to grow faster and make more money in a shorter time frame, you should invest in Facebook Ads.
With a few targeted ads, you can build an engaged audience in a couple of weeks . With billions of active users and a robust ad platform, you can delve into life events like engagements and basic demographics like age, gender, and country.
The more specific you are about the type of person you’re trying to attract, the more likely you are to see a return on investment (ROI) from your Facebook ads.
Tip: It is not possible to promote direct affiliate links. Use Facebook Ads only to increase your audience or send traffic to a blog post with affiliate links.
Tips for promoting your affiliate links on Facebook
Disclaimer on affiliate marketing
According to the Federal Trade Commission (FTC), you need to disclose your affiliate marketing efforts. The best way to do this is to add the following to your Facebook post:
“This post contains affiliate links. I may receive a small commission if you click on product links and make a purchase “.
Affiliate marketing on Facebook with Amazon
As an online retail giant, Amazon is a go-to for many affiliate retailers. With an easy-to-use affiliate program, you can drive sales to millions of products and earn up to 10% referral commission.
So what do you need to know about Amazon links on Facebook?
Amazon does not allow affiliates to promote Facebook posts that contain affiliate links.
This means it’s 100% right to create a Facebook post with an affiliate link, but you can’t boost it with Facebook Ads. If you do, and get caught, you will find yourself banned from the program.
The only way to get around this is create a blog post that contains your affiliate links and promote it with Facebook Ads.
Use of ClickBank affiliates on Facebook
Another reseller that has a large affiliate network is ClickBank. With an attractive commission rate of up to 75%, it’s a favorite with affiliate marketers.
So how can you leverage ClickBank with Facebook?
It’s a bit complicated.
You are not allowed to promote ClickBank links on your Facebook posts or ads. Even hiding your links with Bit.ly won’t work as Facebook has marked all links from the site as unsafe and offensive.
The only way to use ClickBank and Facebook is to create your own content (such as a blog post or landing page) and promote it on the platform.
Facebook is an excellent platform for increasing the revenue of your affiliates, but you will need to focus on building relationships and trust for long-term success.
To recap, if you want to be successful with affiliate marketing on Facebook, you need to do the following:
– Create a community (page or group).
– Attract organic likes and followers with added value content.
– Promote your post or page with Facebook Ads to grow faster.
– Build a relationship with your followers.
– Promote your Amazon or ClickBank links by creating content you own and sharing it on Facebook.