Best time to post on Instagram in 2019, according to 12 million posts

Best time to post on Instagram in 2019, according to 12 million posts

Instagram is the social network par excellence of photos, if you want to become popular and be successful on this important social network it is essential to try to get as many followers and likes as possible , but it is not always easy to do to notice. Surely in this it can help us post at the right times, when as many followers as possible can see our photo and more likely put the desired like.

But how do you know when is the best time to post on Instagram ?

The answer comes from Later who analyzed 12 million Instagram posts and discovered the best times to post on Instagram.

But is it also the best time to post on Instagram for your business?

Each Instagram account has a unique audience, with followers located in different time zones, so it’s important to find the best personalized time to post on Instagram.

Scheduling your Instagram posts with optimized timing has proven to help you increase followers and get more engagement on your posts.

Back to the original question: when is the best time to post on Instagram?

As we said to find the best time to post on Instagram to get the most engagement in 2019, Later analyzed 12 million Instagram posts , posted in multiple time zones around the world by accounts that range from 100 to 1 million followers.

Here are the 3 best global times to post on Instagram for each day of the week, represented in Eastern Standard Time, identified by Later, summarized here for quick reference:

Monday: 06:00, 10:00 and 22:00 EST
Tuesday: 2.00, 4.00 and 9.00 EST
Wednesday: 07:00, 08:00 and 23:00 EST
Thursday: 09:00, 12:00 and 19:00 EST
Friday: 05:00, 13:00 and 15:00 EST
Saturday: 11:00, 19:00 and 20:00 EST
Sunday : 07:00, 08:00 and 16:00 EST

That said, Later’s analysis found that if you want to get more engagement, it’s best to find out what your custom best times to post are based on your unique audience.

Timeliness has always been an important factor in Instagram’s algorithm, but since Instagram updated the algorithm in early 2018 , posting on Instagram is more important than ever!

“With these changes, your feed will feel fresher and you won’t miss the moments you care about,” Instagram wrote in their press release.

Optimize post publication time to get the better of the new Instagram algorithm 2019

Consequently, if you want to beat Instagram’s algorithm in 2019, you need to optimize posting time for when most followers are online.

Think of it this way: Since Instagram is prioritizing “new” content in people’s feeds, your best shot at getting your content in front of your followers is by posting it when most of them are actively scrolling through. ‘app.

That’s why it’s so important to find your best personalized moment to post on Instagram: you can hack the algorithm to increase your reach and get more likes and followers.

You might also be interested in: How to promote your photo profile on Instagram

How to find your best times to post on Instagram in 2019:

Use the next best post-production station to automatically calculate your 7 best post times

  1. Find your best time zones and see when your followers are online
  2. Experiment with different post times and measure your progress

If you want to skip the experiments and get good data, an Instagram marketing platform like Later can do the job for you!

The Best Time To post function to post later automatically calculates the 7 best post times based on the most effective posts of the recent month.

Because every Instagram account is different, a feature was created that would give you your personalized best post times – and that’s exactly what Best Time to Post does!

If you’re on one of Later’s business plans, which start at just $ 19 per month, your best post times will automatically be highlighted in the weekly content calendar , making it super easy schedule Instagram posts for when audiences are most active!

Other ways to calculate your best time to post on Instagram

If you don’t want to pay to find your best times to post on Instagram, you can also calculate them manually. Here’s how you can proceed:

1. Find your time zone and see when your followers are online

When it comes to the best time to post on Instagram, it’s crucial to think about the time zones of your Instagram followers.

The best thing you can do to find the optimal post time for Instagram is to research your audience using Instagram’s native analytics tool, Instagram Insights.

Instagram Insights gives you everything you could ask for – you can see where are your followers, their gender, their age and, most importantly, when they are most active on Instagram.

Please note that to access Insights, you need to set up an Instagram business profile or Instagram creator profile.

Haven’t switched to your Instagram business profile yet? Find out now Why a business profile is better for your brand

One of the added benefits of switching to a creator profile is that you also get access to the Instagram Creator Studio dashboard, packed with valuable audience insights, including advanced data for when followers I’m online.

Creator profiles also have access to data related to information about your profile’s growth.

If you’re on one of Later’s paid plans, you can also track key information about your followers directly in the next dashboard with Later’s Instagram Analytics!

For example, you can also use location data in Instagram Analytics to find your best time zones by looking at your most popular cities and find out when your followers are most active on Instagram right from your desktop.

The best part? Afterwards, Instagram Analytics includes all the insights you know and love from the Instagram app, as well as additional data for calculating the best times to post, engagement rate, click-through rate and more!

Using this data, you can have a good understanding of the best times and days to post on Instagram, and thus easily schedule your posts for those moments!

Increase your engagement, optimize your Stories, drive traffic and more with Later’s new Instagram Analytics.

Are you looking to increase the performance of your posts on Facebook too? Then it may be useful for you to read “What you can learn from the most successful posts on Facebook”.

2. Experiment with posting times and measure your progress

If you prefer to do the number analysis yourself, you can create a spreadsheet to track how much effort you receive when you post at different times on different days.

Start by choosing five different times during the week.

For example, if you notice that your followers are most active between 5pm and 9pm, schedule your posts to appear at 5:18,19,20 and 9pm.

In the spreadsheet, keep track of the number of likes and comments received by each post, along with the date and time they were posted.

The following week, change the timing of your posts for each day. For example, if you posted at 5pm on Monday in week 1, post at 6pm during week 2.

It may take a few weeks, but you can use this information to help you choose the best days to share on specific networks based on your audience and the times that work best to get traffic on those specific days.

Other factors to consider when it comes to posting at the best times:
Obviously, different audiences will be active at different times, so there is no hard and fast rule on the best time to post on Instagram .

But there are some general rules you should consider:

1. Post to your most active timezones: you may be in Los Angeles, but if the majority of your followers are in New York, you should be aware of the EST time zone.

If you have followers in both North America and the UK, you may find that posting in “moments” in your time zone (like the midnight PST) is really good for you, because it’s 8am in London, England.

2.Post more during non-business hours instead of during the day: Generally, the best times to post on Instagram can be lunchtime (from 11: 00: 00: 00: 00 to 13:00) and in the evening (from 19 to 21:00). Instead of posting while at your desk, schedule Instagram posts during your work day so you don’t have to worry during your free time!

3. Save important posts for weekdays: the differences are minimal, but the average engagement on Instagram shifts by day. For example, B2B companies can get more engagement during the week while their audience is at work, while bloggers can get more engagement on weekends when their audience is more likely to have time to read their posts.

How to schedule your best time to post on Instagram

Now that you know when your Instagram audience is most active and how to drive more engagement based on your audience’s activity, the last step is to plan your Instagram posts for your best personalized moments. to be published on Instagram.

There are many reasons why you should plan Instagram posts in 2019, but one of the main reasons is that you’ll be able to regularly post your content at the best times to post on Instagram.

One of the best ways to ensure that you consistently post when your audience is most active is to use Later’s quick scheduler.

With Quick Schedule, you can create your Instagram queue based on your best times to post.

You only have to select your posting times once, and then you can easily save time by dragging and dropping posts to your calendar, which will automatically be scheduled for your best times to post on Instagram.

Instagram is an incredible channel for businesses looking to achieve their marketing goals, but in 2019 it’s not enough to post content every time you feel like it.

By planning and scheduling your posts in advance for the best time to post on Instagram, you can increase your engagement, drive traffic, and win new followers and customers!

Are you trying to increase the likes of your Instagram profile but you find it difficult? Please note that Buying likes is only useful if you buy real instagram followers

Conclusions: what you can do now to better schedule your posts on Instagram

So in summary if you want to post on Instagram in the best possible time you can:

  1. Find your best time zones and see when your followers are online
  2. Experiment with different post times and measure your progress

If you don’t have the time and the way to do the experiments yourself and get good data, you can turn to an Instagram marketing platform like Later, which can do the work for you with a small investment!

The Best Time To post function to post later on the Later platform automatically calculates the 7 best post times based on the most effective posts of the recent month.

Because every Instagram account is different, a feature was created that would give you your personalized best post times – and that’s exactly what Best Time to Post does!

If you’re on one of Later’s business plans, which start at just $ 19 per month, your best post times will automatically be highlighted in the weekly content calendar , making it super easy schedule Instagram posts for when audiences are most active!

Investing in the best post publication times on Instagram is an important marketing resource because it will give you greater results in terms of increasing followers, likes and interactions on your Instagram profile.

What are you waiting for to improve the performance of your Instagram profile?

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