How to have quality Instagram followers
Do you want to get more income from Instagram? Are you looking for a proven process to follow?
In this article, you’ll learn three steps to attract and engage your Instagram audience and convert them into leads and customers.
How to have quality Instagram followers: the 3 steps to follow
# 1: attracting the right audience on Instagram
To increase your business with Instagram, the job is simple: you need to increase your number of real Instagram followers and make sure they are engaged with your content . It is important to have only real high-quality followers; inflating your numbers by buying fake followers will lead to a long reduction in link clicks and conversion rates.
So how do you make sure you’re engaging with followers? You can have thousands of followers on Instagram but if they aren’t interacting with your account, they’re not doing you any good. Strive to get real followers so your data isn’t skewed as you move leads further down the funnel.
Brands get real Instagram followers through methods like:
- Influencer marketing
- Strategic use of Instagram hashtags
- Cross Promotion (promoting your Instagram account via other channels such as email or YouTube)
- Purchase of increase real followers services from qualified marketing agencies
These are just a few effective ways to make sure you get real followers. Your account growth may be slow at first, but if you keep working on it, you will start to see steady growth. By using these tactics, you can see sustained growth in your Instagram account, giving you more leads than you can move into your Instagram sales funnel.
Organic tactics to establish and build brand awareness
In digital marketing, Growth Hacking is a term that refers to the process of experimenting with different marketing tactics to see what works and, more importantly, understand quickly. You try a marketing method, quickly decide if it worked, keep it or discard it and move on to the next strategy. The focus of your experiments is on growing and trying to find the best ways to quickly grow your Instagram followers and business.
So what growth hacking methods can you use to grow your Instagram account in preparation for moving people through your sales funnel? Let’s look at some ideas to try.
1.Optimize your Instagram business profile
Brand awareness refers to how easily people recognize your brand . To view it, almost everyone recognizes the Twitter blue bird. Another good example is McDonald’s golden arches. But these are established companies that have been marketing for years. Small businesses still have some work to do before their brand is easy to recognize.
You can establish brand awareness by optimizing your Instagram business profile to help people understand what you do. In your bio, add your company name, a short description of what you do and your website. Also consider using your logo as your profile picture.
Optimizing your profile in this way will help everyone who comes across your account to immediately understand who you are.
2. Take care of the creation of your posts
You can also increase brand awareness by carefully crafting your social media posts. Constantly post photos and captions that represent your brand well and include testimonials and brand graphics. Don’t be too commercial, though. Instead, simply use a consistent posting strategy and your brand awareness will gradually start to grow.
Also read: the best time to post on Instagram
3. Harness the potential of hashtags
Hashtags are yet another way to increase brand awareness. What kind of hashtag should you use on Instagram? Start by thinking about what someone would type in the search bar to find your profile. If you’re a clothing retailer, descriptive hashtags like #fashioncompany might help find your account. It’s best to stick with hashtags that have fewer than 300,000 posts or your content won’t show up.
Search the hashtags your competitors are using to get inspiration. Also experiment with different types of tags, including your own custom hashtags.
Step # 1: Use Influencer Marketing Campaigns
Influencer marketing is an excellent way to increase brand awareness and your following. When you ask an influencer to post about your business, you are exposing your company to a large number of people new to your brand.
Getting started with influencer marketing is pretty easy. First, decide whether to work with macro or micro-influencers.
Macro-influencers typically have 10,000 to 1 million followers. Micro-influencers, on the other hand, have fewer than 10,000 followers. Although macro-influencers may seem like the best option at first glance, micro-influencers also have many advantages. They are cheaper and often get more engagement in their posts.
Once you’ve decided which type of influencer you want to target, start identifying specific influencers who might fit your brand. You can find influencers in the Instagram app by searching for specific hashtags or by scrolling the Explore tab. Look for influencers in your niche who post high-quality content who get good engagement.
In addition to using Instagram, you can also search for influencers using a third-party tool , which makes it easier to narrow down your search criteria.
Once you’ve built a list of potential influencers, contact them via email or direct message to see if they might be interested in collaborating. Create a short e-mail in which you indicate what you like about the influencer’s account, explain what your brand does and ask if they would be interested in discussing a collaboration.
For compensation, it is possible to send the influencer a free product in exchange for a post or, for a longer-term collaboration, to pay cash to the influencer in exchange for a constant promotion. Whatever type of collaboration you decide to do, be sure to send the influencer a list of the results you will need in advance . This way, they can assess how long the project will take and decide if they want to accept it.
Influencer marketing is a powerful tool that offers visibility and brings more followers on Instagram your way. Once your account has grown it’s time to keep your followers.
Also read: 9 tools to measure results on Instagram
Step # 2: Engage with your Instagram followers
The next step is to keep your new followers highly engaged, which is at the heart of your funnel.
Social media engagement has many benefits, from providing social proof to boosting brand awareness and expanding your reach. In the context of your Instagram sales funnel, engagement is a way to measure whether your audience is in tune with what you have to say. Likes, comments and shares on your posts are the precursor to what will be: the hope of generating sales.
So how do you get your followers involved? Here are some tactics to try.
Tactics to increase engagement with your followers:
1.Tell your brand story
First, you need to create a story for your brand that attracts people. Be authentic and tell the true story of how your company was born. And don’t be afraid to add an emotional hook and turn things around. Your brand story should also include your business goals.
2. Include CTAs in your Instagram posts
When creating your Instagram posts, be sure to include strong call to action (CTA). You can add CTAs that ask your followers to do different things like:
-Tag a friend.
-Leave a comment.
-Visit the link in your bio.
-View a product
A good CTA uses usable language that creates a sense of urgency such as “Buy Now”, “Click Here” or “Subscribe Today”.
3. Use questions, polls and contests
Finally, you can increase Instagram engagement using questions, polls and contests. Questions are an Instagram Stories feature that gives you the opportunity to hear direct feedback from your audience. Polls are also popular in Instagram Stories, which help you gather ideas and have some fun ‘. Instagram contests are also an excellent way to get engagement. A study by Tailwind found that contest-related posts receive 64 times more comments and 3.5 times more likes than traditional content. These types of posts can help you increase your Instagram engagement rate.
Step # 3: Convert Instagram Followers with a Lead Magnet
The last step is to create an enticing lead magnet, i.e. an incentive, such as free content for all those who leave their contacts and personal information, in particular the email. This is an excellent way to generate leads because it gives you valuable information about someone, in this case your Instagram followers, while encouraging them to download the content.
When creating your lead magnet, first decide the type of content you want to offer like:
- White papers or case studies
- eBook or PDF
- Free Trials
White papers and case studies are popular lead magnets for B2B companies. If your target audience is consumers, you might want to choose an eBook or video. The contents of the main magnet should be valuable to your followers.
To produce something truly valuable, think small. Pick one of your target audience’s common pain points and fix it. Your lead magnet should also be well written and well designed. Hire freelancers if you don’t have the resources available internally.
In addition to requesting an email address, consider filling out a form for users to access the content. Think about what information would be relevant to help you achieve this advantage . Maybe you want to know what country they live in, what job title they hold or their age range. Add those to the page as well.
After collecting a list of email addresses from the people who downloaded the content, cultivate followers via email marketing. Send regular sales emails and newsletters to keep moving your contacts further down the funnel to eventually make a purchase.
Create an Instagram-specific landing page
When your Instagram followers click on your main magnet, they need to be directed to an Instagram-specific landing page. This landing page is the bottom of your Instagram sales funnel, and the graphics and messages on the page need to be customized for your Instagram followers. To create this landing page, add an unlinked page on your website. This is a page that cannot be found unless someone has the direct link.
You can send people to this landing page via a link in your bio or by using the swipe feature in Instagram Stories. Business accounts that have more than 10,000 followers are eligible to use the swipe feature and it’s an easy way to get people directly where you want them to go. This feature also makes it easy to track how many people visit that landing page. That way, you’ll know if you need to change the CTA you use in your Instagram Stories.
You don’t have to use this landing page just for your main magnet. You can use an Instagram landing page for other things as well. For example, let’s say you want to run a vacation discount that’s only for your Instagram followers. If so, announce the discount only on Instagram and send your followers to a landing page where discount applies.
Also read: 4 easy ways to market with user-generated content
The process of acquiring and converting leads on Instagram might seem confusing, but it can actually be quite simple if you follow the right steps in the right order. Get more followers on Instagram, make sure they’re engaged with your account, then offer a lead magnet to start moving them through the funnel.
Instagram is a profitable platform for businesses and applying your sales funnel to this social media platform can help you get more leads and more conversions.
Article source: social Media Examiner.com