How to start an Instagram account successfully
Instagram currently has almost 1,300 million users spread all over the world, making it one of the social networks more used in marketing strategies. More and more companies are launching advertising on Instagram with the aim of making the public know the brand, its products or services. However, in a social network as crowded as Instagram, not everything goes to stand out.
If you want to create an account on Instagram and be successful, we will tell you how to do it step by step.
Benefits of having an Instagram account for companies
It is estimated that the 80% of Instagram users follow at least one company. This data is quite conclusive for any company to consider being present in a social network of this type.
Among its strengths we can highlight that it not only allows sharing images, videos and direct, it also allows you to use the Instagram Shopping . It is a function designed for companies that sell some type of product. This function allows you to tag the products and link them to the web to facilitate and speed up the purchase process.
In addition to its functionalities, having an Instagram account for companies has certain advantages:
Generates greater engagement: Instagram has become one of the social networks that generates the most engagement in users with brands. The audience can react by likes to content and can make comments.
Increase web traffic: Visibility in social networks automatically generates web traffic. In the publications you can put a link that leads to the web, even in the biography, so that the followers can reach it in a simple and practical way.
Brings the brand closer to the audience: social networks are a way to get closer to the public, to show that more human part and to transmit values in which they can feel identified the public.
It allows to know the public: in the same way that the public can Knowing much more about the people behind that brand, the company can get to know its audience through their reactions and comments. This allows knowing what they want and what their needs, concerns …
Instagram is for a company a kind of showcase in which it can show both its products and services and its values and company philosophies. For the public it is a way of knowing both the professional and the human part behind that brand.
How to be successful on Instagram step by step
Being successful on a social network like Instagram is much easier than it seems if there is constant work. Of course, it takes time.
If you want to benefit from all the advantages of a social network like Instagram, we explain how you can stand out step by step.
Bet on the creation of content
Content is key to success on Instagram , but it is useless to upload content if it is not interesting or has quality.
Instagram consists of three parts:
Feed : allows uploading photos and videos.
Stories: it also allows the uploading of photos and videos of a maximum of 15 seconds that will be available for 24 hours. It also allows directing.
IGTV : lets upload much longer videos that will remain permanently available in the profile.
The ideal is to take full advantage of all the functions of Instagram and upload content in the feed, in stories and on IGTV. Always, yes, that it is seen correctly and provides interesting and useful information for the public. Quality is always more important than quantity.
Plan and schedule your publications
All social networks, and Instagram is no exception, they have days and hours of much more traffic and more people online. Publishing during these days and hours implies greater competition, since there will be more new publications; but at the same time it is also when more people can see that new content. By this we mean that there is no exact rule about when to post, since it also depends on the profile of the followers and the type of content.
Ideally, try different days and times to see which ones receive the most feedback. . Once the right moment has been found, just create content and schedule posts .
Instagram doesn’t allow you to schedule posts, but you can use tools like Buffer or Hootsuite to do so.
Interact with your audience
Having a presence on Instagram or in a social network implies interacting with the audience. Responding to comments, even in a brief way, and private messages as soon as possible is very important, especially if they are doubts.
Complaints or negative opinions should also be answered always and as quickly as possible. The response to this type of comments should always be polite and if they want the solution to a problem, it is best to ask to speak by private message.
Look for brand coherence
For the audience to identify or think about the brand as soon as they see a publication, it is necessary that all the content has a style that defines it . This style can be from a specific color to the design of the publications. It is also advisable to maintain the frequency with which publications are made.
Collaborate with influencers or other creators
Collaborating with influencers or people who have a certain number of followers is a very effective way to advertise on Instagram .
This type of strategy consists of finding influencers or accounts who are willing to talk about the product or service. That is, to promote the brand. For this to work, it is necessary to find an influencer or account whose followers have a profile that may be interested in that product or service.
Hire advertising on the platform (Instagram Ads)
Instagram Ads is the advertising carried out by Instagram through images and videos. This service is based on the accounts that a user follows, their reactions to publications (likes) and the web pages they visit to show them one advertisement or another.
Instagram advertising is one of the most effective ways to reach millions of active users and best of all, there is greater control over who views the content.
Organize contests or online events
The contests They are one of the most successful strategies in advertising on Instagram.
There are different ways to run a contest, but most of them are based on tagging friends in the post or sharing a photo using a tag or hashtag that links to the brand. This means increasing the reach and number of followers.
Normally what is achieved with this type of actions exceeds the value of what is offered as a prize, hence it is considered a very good advertising strategy .
Cross-post with other social networks
There are many companies that have a large number of followers on other social networks, such as Facebook or Twitter, but not on Instagram because they have just started.
For all the followers on a social network to become followers on Instagram, you can cross-post . It consists of making publications that lead these followers to Instagram.
This cannot be done with all content, since followers do not like to see the same thing several times.
Be consistent in your publications
It is very important that there is regularity in the publications , although always without losing quality. Remember that quality is better than quantity, but there must always be a record.
The minimum should be 5 publications a week, although it has been possible to detect that those companies that publish quality content twice a day and interesting are more likely to be successful and stand out on Instagram.
Create an online community
Create an online community on Instagram does not mean having a large number of followers, it means interacting with them, following other accounts, sharing other people’s publications (always mentioning the author), replying to comments … So that naturally there are more and more users interested in the brand .
Many people mistakenly believe that the only thing that counts is the number of followers, but what really helps is that they are really interested in what is offered.
Use hashtags and geolocation
hashtags are a really important element, since it is a way to become visible in this great social network and to appear in the search engine.
You can use very specific hashtags, which tend to have less competition; and others more general, which are usually the most used. Instagram allows you to use a maximum of 30 hashtags per post, so you can combine the general ones with the specific ones to cover more.
Another interesting element that can be used in Instagram posts is the geolocation to reach the public that is in that area.
We know that creating a successful account on Instagram is a lot of work, since you have to take into account many things. However, with constant work and desire it is not complicated.