Instagram bio: how to stand out and 10 success stories
First impressions count a lot, and more in a network as visual as Instagram. And what is the first thing that potential followers who come to meet you will see? Exactly: your bio.
According to a study by the University of Missouri, users take only two hundredths of a second to get a first impression on a profile, website or social account and 2.6 seconds to focus your eyes and reaffirm your first impression. Therefore, you need to have everything ready so that your users do not escape without clicking “Follow”.
An attractive and well-optimized Instagram bio is an essential first step to enhance your presence on this network. We tell you all the secrets of a perfect bio.
Before you start optimizing the different elements of your Instagram biography, there is one important thing you should clarify: ¿ What kind of bio do you need? These are some of the most common categories:
Simple and brief: essential information, presented in a basic and concise manner. Many personal accounts use this type of bio.
Descriptive: a description of the products or services of the brand or company, especially interesting if you are looking to publicize new products or do not yet have an established brand presence.
Business: focused more on the brand or company globally, for example, its mission, motto or values.
Humorous: used mainly by profiles of content creators. For brands it is a somewhat risky bet, but it can work if you hit the right tone.
Inspirational / motivational: used especially for self-help accounts, which seek to inspire other users. It can be a good option for brands related to psychology, self-care or well-being.
Elements of a good Instagram bio
The profile photo
You already know that an image is worth a thousand words, so it is worth spending time on your Instagram profile photo so that everything is perfect.
A fundamental aspect is the size , since we do not have too much space. Make sure your image is clearly visible with dimensions of 180 by 180 pixels.
When it comes to content, there are two great options:
For personal brands or entrepreneurs: an image of you, well lit, in which your face is clearly visible and that transmits confidence.
For companies: the logo.
On Instagram You have two opportunities to choose your name: the name of your account (@yourname) and the username that is displayed on your profile. Both will help other users to locate you through a search.
Ideally, the name should make it clear who you are and what you do , always bearing in mind the limit of 29 characters. You can put a keyword related to your sector to help users locate you, or even an emoticon.
If you are a well-known person in your sector, it is recommended that your name include “Official” to avoid possible confusion or get the blue check for account verification .
The text of biographies on Instagram is limited to 150 characters, so you have to be selective to include all the important information.
Here, The categories that we have seen before are decisive for choosing the type of content for your bio. In any case, if you are looking to promote yourself through Instagram, it should be clear who you are, what you do, what users can find in your account and why they should follow you.
It is also usually a good idea to include the location or locations where you provide your services and your location in the case of physical stores.
Instagram allows you to add an email or contact telephone number in your biography. My recommendation is that you always include this section, since that allows your future clients to contact you quickly.
You can add only one link to your Instagram bio, so this is a very important decision. Broadly speaking, you have these two options:
Include your main web page or blog to generate traffic to site. In this case, it is important to include a call to action that attracts followers and makes them feel interested in visiting you.
Go changing the link to promote the latest news of your brand and announce it in the posts of your feed and your Stories with the famous “link in the bio”.
Usernames and hashtags
Usernames and hashtags are a golden opportunity to direct users to others Instagram sites through your bio, as they can touch them to directly access the content.
If you have multiple related Instagram accounts, you can cross-promote by including their names in the bios. In the same way, you can use this function to promote your brand hashtag.
Of course, be careful with including hashtags that are too general, since they can make users “get lost” browsing them and no longer Come back to your profile.
A little detail to make your Instagram biography stand out: change the font. This can help you give personality to your presence on this network, but be careful not to abuse: the most important thing is readability.
Another option to give more “spark” and personality to your biography: use emojis.
As we will see in the examples below, emojis are used a lot at the beginning or at the end of each piece of information, to add a more visual element to the bio and maximize readability. Dare to try it with your brand!
Finally, featured stories are a great option to make these content more accessible and help users who visit you for the first time to get an idea of what they will find if they follow you.
To optimize your personalized stories, think about the categories they have more interest for your potential followers, choose the most representative stories for each of them and create custom covers that are aligned with your brand image.
10 examples of Instagram biographies to inspire you
2) @ nutira.salvat