Story Pins: what are Pinterest stories and how do they work?

Story Pins: what are Pinterest stories and how do they work?

Pinterest has just surprised us with a most interesting novelty for marketers and content creators: Story Pins arrive in Spain . They were launched a while ago, but little by little they have been reaching different countries.

The “stories” format has conquered social networks in recent years. But Pinterest has not limited itself to copying its predecessors, it has created a unique format; Among other things, Pinterest stories will not be short-lived. You want to know more? We tell you all the details!

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What are Story Pins?

Story Pins are a new format created for Pinterest that has just arrived in Spain in beta version . As explained by Pinterest, they are “visual stories with videos, voice over, user tagging and image and text overlay.” As with the stories of other networks, they have a vertical format, which facilitates their viewing from mobile phones.

Que-son-los-Story-pins-de-Pinterest

At the moment, this option is available for a series of content creators and selected media , such as Martina Klein, Juan Vidal, Vogue or Elle. In the coming months, this function will be expanded to more and more users. On the other hand, all Spanish users can already see the Stories on Pinterest of these creators through iOS, Android and the web application.

To create a Story Pin, users can use the Pinterest camera to record videos, add multiple images, and embed text with custom fonts. In addition, information sheets, such as ingredients for a recipe or materials needed for a decorating project, can also be added. Here are some suggestions for using Pinterest’s own Story Pins:

  • Create a guide, a project or a step-by-step recipe.

  • Upload several short videos with descriptive text or overlaid text with custom fonts and colors .

  • Organize a collection of products.

  • Tell a story in a whole new way.

Once created, Story Pins remain on the platform so undefined . According to those responsible for this network: “The growing trend of ephemeral formats confronts marketers with the challenge of investing time and money to create short-lived content. Pinterest believes that quality content can inspire more users. at once, and it must be able to be put into action and discovered for years, not just minutes. ”

Pinterest stories can be saved in boards for later reference, just like the usual pins. In addition, they are also distributed via the home feed, search results, visual discovery engine, and other sites such as the Today tab. To make it easier for users to find them, creators can tag Story Pins with topics and interests.

For content creators and influencers, Stories on Pinterest are a great opportunity to grow your audience by reaching new people beyond your regular followers and sharing rich and engaging visual content. In addition, Story Pins also serve to increase engagement through quick reactions from the public, such as comments, tested pins and reactions.

How can I access the Story Pins?

At the moment, Pinterest Stories are in beta. The network has invited a series of influencers to start using this functionality, but you can also request it for your own account . To do this, you must go to this page and fill out a form.

After submitting your request, Pinterest will review it and respond within 1-2 days. The answer will come to you through the notifications. In deciding which accounts will have early access to this feature, Pinterest takes into account a number of factors including (but not limited to) previously posted content, country location, and account type.

For now , Story Pins are available for company accounts . If what you have is a personal account, you can convert it to a company account and keep your current pins and followers by following these steps:

  • Log into your personal Pinterest account.

  • Click the icon the upper right corner to open the menu.

  • Select Settings and then Account Settings.

  • Under Account Changes, go to Convert Account and click Continue.

How to use Story Pins step by step

See Story Pins

Even if you still don’t have access to the functionality to create Story Pins, remember that all users in Spain can see the pins of other creators. This way, you can start to familiarize yourself with the possibilities of this format and get ideas.

Story Pins appear in your Pinterest home feed and other sites in the application. You can recognize them by an icon with two overlapping squares that appears at the top left of the pin.

To view a Story Pin, just touch or click on it and scroll through the different pages. You can add comments, reactions or photos, just like with a standard pin. You can also save an entire Story Pin to one of your boards, but you can’t separate it into individual pages.

If you follow active Story Pins creators, you can see the pins of the creators you follow at the top from your home feed. If you follow a creator who has recently posted more than one Story Pin, you will see a number on their profile picture. If you click on it, you will be able to see the latest Pinterest stories that he has created. You can scroll vertically to jump from story to story.

If you want to see Story Pins from creators you haven’t followed yet, tap Discover creators at the top of your home feed.

Create Story Pins

Before entering the steps to create Stories on Pinterest, let’s review the technical requirements of this format to make sure your content will be displayed correctly:

  • The aspect ratio of The Story Pins is 9:16 am. There are no restrictions for images or videos, but note that they will be displayed in this vertical format.

  • For full-bleed images and videos, or images and videos that are enlarged to fill the entire screen, it is recommended to use a resolution of 1080 x 1920 pixels.

  • You can add up to 20 images or videos. Videos should be between 1 and 60 seconds long.

  • For iOS and Android, it is recommended that the file size does not exceed 1 GB. If you use Pinterest from the web, the recommendation is 20 MB maximum for images and 100 MB for videos.

  • Supported file formats: .BMP, .JPEG, .PNG, .TIFF and .WEBP for images and .MP4, .MOV and .M4V for videos.

  • Finally, remember that Story Pins are subject to the Pinterest community guidelines. If a pin violates these restrictions, in addition to removing it, your account may no longer have access to this function.

Is your content ready? Now you just have to follow these steps (from computer):

  • Log into your Pinterest business account.

  • Click Create, then Create Story Pin.

  • Click Create Story Pin or, if you’ve saved a draft before, you can choose it in the Your latest drafts section. You can store up to a 1GB draft of a Story Pin on iPhones and save unlimited drafts on computers.

  • Select between 1 and 20 images or videos or drag and drop to add them.

  • Use the tools on the right side of the screen to customize your pin. You can choose the page layout, select or change the background color, adjust and resize images and videos, add text, and select the font, size, alignment, color or highlight. You can change the font, layout or background of several pages at the same time; To do this, hold down the Shift key and select the pages you want to modify.

  • To add more photos or videos, click Click on the plus icon at the top left of the screen.

  • When you’re done, click Next.

  • Select a theme for pin details from the drop-down menu and add them.

  • Click Next.

  • Fill in your Story Pin information : the title, the board where you want to save it, and up to 10 topic tags to make it easier for users to find it.

  • Click Publish.

Edit Story Pins

After posting a Story Pin, you have 2 weeks to edit it . You can change the following elements:

  • The board and the sub-board where you have published the pin .

  • The topic tags.

  • The details .

  • Delete a page within the pin, add a new page or reorder the pages.

You cannot edit the content of a page within the pin, you can only delete it and add a new one.

To edit a pin , follow these steps :

  • Click on the Story Pin to open it.

  • Click on the three dots icon on the right side.

  • Click Edit Pin and modify the elements you want.

  • Click Done.

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