Top 10 Facebook business page benefits
Facebook continues to be the best social network to create a business today . It is absolutely impossible not to be there.
But what exactly are the advantages of having a Facebook business page?
There they are!
1. Increase exposure to potential customers
1.19 BILLION USERS.
Do we need to say more?
If your company can’t find new customers on Facebook, maybe you should reconsider your line of work.
2. Collect more leads
What would happen if Facebook disappeared one day?
If you haven’t established a connection with your followers outside of Facebook, then you’d be in trouble.
That’s why smart businesses collect leads in the form of email addresses l, so they can reach out to their community outside of Facebook.
Most do this through contests, giveaways and newsletters – and it’s a proven system.
But you also need to be careful how you use your leads.
For example, don’t hammer fans with daily emails selling affiliate products and other junk, unless that’s what they signed up for.
Send them a consistent email once or twice a week with useful information that also directs them to your website – where, hopefully, they will become customers.
3. Reduce marketing expenses
Starting a business page on Facebook costs you exactly 0 euros.
Sure, you could pay a graphic designer to draw a profile picture and a cover photo, but that’s not a necessity.
Simply using the photos you take of your company will work – and in some cases it’s better than a creative image of a designer.
Promoting yourself with your Facebook page costs you nothing until you start paying for ads, to increase Facebook Page Likes, increase posts and manage sponsored stories, all of which you should do with your page.
Facebook ads are relatively cheap when compared to traditional print, radio or TV ads – and are 1,000 times more targeted.
Read also: How to increase Facebook fans 15 things to do
4. Reaching a targeted audience
Just because there are 1.19 billion Facebook users, that doesn’t mean everyone wants to like your page.
In fact, it’s good that all of them don’t like my page, because only a small percentage of them would actually be involved in your company’s posts.
If you are a local company , target your ads to target customers within a 10-15km radius . Ads may cost you more, but likes and prospects are laser targeted.
With Facebook ads , you can be sure that your promotion reaches the people actually interested – if you target the ad correctly.
5. Use Facebook Insights
The new Facebook stats provided on Facebook Business Pages are easy to understand, even for non-technical people. And provide great information for business owners.
You can find out how specific posts are doing, your fan demographics, etc.
Compare that to running an ad in your local newspaper. Are you provided with these statistics on the number of people who have visited your shop / website based on the announcement?
6. Building loyalty to your brand
In addition to being a place to build a customer base and sell products, a Facebook business page can do wonders to help you build loyalty to your brand.
What exactly does that mean?
Well, if you consistently deliver valuable and entertaining content , your fans will remain loyal, even when you make mistakes.
Nowadays, people search online for companies to buy from and mostly search on social media.
If your fans see you active and responsive, they are much more likely to do business with you than a company with no Facebook presence or a poorly managed page.
7. Increase your web traffic
Facebook smart page owners use their pages to drive traffic to their websites.
If all you’re doing on Facebook is getting engagement on your posts, then you’re really just an entertainer – not a marketer.
Then start using link posts to drive traffic to your site.
The great thing about link posts is that Facebook now generates a full-width preview image if your website has one available.
As they attract more attention, these larger images are more likely to be clicked.
Posting links to your website is an essential part of any Facebook content strategy.
Likes, comments and shares are lower in linking posts – and that’s okay – because our goal is to drive traffic with those posts, not necessarily get engagement on Facebook.
In conclusion, having a Facebook page will greatly increase web traffic if you use the right publishing strategies.
8. Increase SEO
The topic of SEO and Facebook is discussed a bit.
Some claim that the information in the About section on a company page is scanned and therefore searchable by Google . But this hypothesis is difficult both to confirm and to deny!
What matters most anyway is having as many places as possible for people to find your business
9. Be mobile ready
The vast majority of Facebook users access the site via their mobile devices, many of which only and exclusively with a mobile device .
As this trend grows, it becomes more and more important for your business to have a presence on Facebook.
The great thing about a Facebook page is that Facebook does the great job for you!
The exception is custom apps (tabs) of the page that are displayed on the desktop but not on mobile devices (unless you provide the mobile friendly link created by an app provider such as ShortStack).
10. Spy on your competition!
A cool new feature on Facebook Pages allows companies to spy on competitors.
Now, this doesn’t mean you can look over their shoulder and check their sales or advertising results, but it’s a great way to see how others in your area and niche are growing on Facebook.
Just above your cover photo you should see something similar to the image below:
Click on “ + Add 5 Pages” and you will be directed to a lightbox.
You will see your competitor’s page likes count and how much that count has increased over the week.
Why is it useful?
If you see that a page has exploded and got a lot of new likes, you can visit that page to see what they’re doing right.
Maybe a post was hugely successful and you can copy what they are doing on your page to get more likes.
This may not give you a lot of information, but sometimes just a little motivation can make you break bad Facebook habits and improve your posts and advertisements.
Article source: Postplanner