What is TikTok?

What is TikTok?

Everyone talks about it, everyone writes about it, and everyone engages with videos. What are we talking about? By TikTok, the trending app of the moment that has conquered the new generations and has now established itself on the market as a real social fashion. But what is TikTok ? Is it a dangerous social network for young people or just a new platform for aspiring influencers?

If many have already established themselves on this channel and there are many brands that have begun to fill up with followers , for many this application, the legitimate heir of Musical.ly, is still a mystery . So let’s find out together what TikTok is and why it is having so much success, especially among the younger ones!

Warning! Although many write Tik Tok or Tic Toc, the correct wording is TikTok!

From Musical.ly to TikTok

For the uninitiated, TikTok is an application that allows its users to watch and create short amateur music videos for fun. Developed in September 2016 by the company ByteDance, TikTok is a social platform that from China , a country in which it is also known as Douyin, has spread all over the world.

If you are wondering who created this app, the names that stand out are those of Alex Zhu and Luyu Yang . The two, in fact, in 2015 had created Musical.ly , a platform that combined music and video and aimed at a specific target: teenagers.

Success began to show and the first investors arrived. Among these, the Chinese company ByteDance which decided to buy Musical.ly and, merging it with its own app, gave life to TikTok as we know it today.

Did you know that ByteDance is a Chinese IT company based in Beijing and founded by Zhang Yiming in 2012?

Luyu Yang, TikTok had to be an educational social

Perhaps not everyone knows that Luyu Yang , histrionic entrepreneur of TikTok, together with his partner Alex Zhu, initially wanted to create a platform that was purely educational. The idea behind it was to allow professionals to upload videos where they explained the specific activities. However, the format tired users and it was only at that point that Yang and Zhu decided to change course!

The main users? The youngest

But returning to the original question, namely what is TikTok, we can tell you that this social application is the most widespread among the members of Generation Z, that is the one made up of the very young born between 1997 and 2010, and is available in 34 languages. They are the ones who populate this social network and try to get an ever-increasing number of new followers to get noticed!

In 2018, the platform revealed for the first time the precise number of active users : 55 million, with a revenue of approximately 3.5 million dollars of in-app purchases (filters and features premium). By August 2019, however, 2 billion global downloads had already been exceeded.

It is available for both Android and iOS systems, but can also be enjoyed in desktop format from laptops and PCs.

Success in music

The success of TikTok is contained in the basic mechanism of the platform, which allows you to quickly and easily create very fun and light content based on video and music . But also to watch them for hours of pure entertainment.

The features of TikTok are varied. From the use of the lip-sync function, passing through the simple creation of videos with background music, as long as they are between 15 and 60 seconds, and the enjoyment of videos of other users by simply opening a profile.

It is precisely in the simplicity of use and creation of content and in the pure fun at the base of the community that the charm of the platform lies, but also in the artificial intelligence used to analyze in depth the tastes of ‘user and therefore propose content increasingly interesting and personalized , for a truly tailor-made social experience.

Is TikTok dangerous?

This is a question that many people ask. The alleged or real danger of TikTok opens two fronts for reflection. The first concerns the alarm launched years ago by the hacker group Anonymous .

After a complaint from a Reddit user, the hacktivists argued that TikTok was dangerous as it was believed to be some sort of malware in the hands of the Chinese government to steal data . Since that time, privacy and information notes on the use of data also by third parties have been put under the magnifying glass and carefully checked also by the European Union.

The other point concerning the dangers of using this app concerns the concerns of parents . Many wonder if it is dangerous to let your children use TikTok. In reality, like any social network, it hides pitfalls for younger kids. But to remedy all this, it is enough to explain, guide and carefully monitor the children in use.

Now that we have found out everything there is to know about the TikTok app , it’s time to fill up on followers with our vitamin boost designed especially for you! We are waiting for you.

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