How to create and activate an ad campaign in Twitter Ads What type of ads can I create and how much do they cost?
One of the best options to grow your business or your brand is through social networks. In case you still don’t know, the Twitter platform has a specialized service for companies, which has been very successful in recent years. In addition, Twitter also allows you to create advertising campaigns that will make your project develop to a great extent.
That is why today we bring this article for you, so that you can learn how to activate a campaign of Ads on Twitter Ads and so you are aware of all the details, as well as its great benefits. In this way, you will be able to achieve all the proposed objectives and in a short time you will become an expert.
Also, you need to know that it is necessary to do everything possible to make your post stand out and become a trend, which will make your business have high traffic on the web and with an excellent reputation.
How to activate an ad campaign on Twitter Ads
The first thing you need to take into account to perfectly carry out an ad campaign, is to be clear about all your goals. With this, we mean that you need to define a marketing plan to establish the strategies to follow to grow on this platform. Thus, you will have clear your goals so that your monetary investment is totally worth it.
In the event that you already have a web page that identifies your brand, it is very important increase and get more traffic to it. If, on the other hand, you prefer that your brand stand out widely from Twitter’s competitors, you can also do it by through good publicity.
Now, it is also important that You already have an established business account where all the details of your company are involved. Just as it is necessary that you design your click campaign on the website, where the text that will highlight your business and allow you to generate a larger audience will be displayed.
Select your audience and establish your budget
This aspect should be taken into account, since you have to know how to determine to whom the content will be directed of the advertisements. So you need to do an analysis of potential buyers and their location in order to obtain more information that is useful to you. As for the means of payment, they are usually diverse and adapt perfectly according to the type of objectives that you have set for yourself from the beginning.
In the same way, it is pertinent that carry out analysis regarding the metrics, that is, you have to be pending regarding the results obtained in the campaign in order to implement a better marketing plan or, on the contrary, continue with it in case of that gives you the best results.
Types of ads that can be created in Twitter Ads
Generally, three types of available ads are highlighted and the costs vary from one need to another. The first of these are Promoted Tweets, which consist of posts that appear mainly on the home page and that users can see as soon as they log into Twitter. These can contain images and labels that allow interaction with users and thus successfully create trends. However, only 4 daily advertisements can be enabled.
The second type of advertisement is promoted accounts and it is a service that allows you to contract advertisements so that Twitter is in charge of promoting your account in general and it turns out to be an ideal alternative in case you want to increase the number of followers in a very short period of time.
Finally, there is the option of Promoted Trends, which creates labels that then become Trending Topic. Which means, that thanks to this you can generate a greater impact with your brand and You will increase visibility considerably in your account, it is usually the most effective option of the three.
Regarding the costs of the campaigns, these are decided by each user and how much they want to invest in the process; That is why it is important to plan this aspect well from the beginning, before opting for these services.