What is Twitter Analytics and what is it for? How to use Twitter statistics
Today we will teach you what you should know about Twitter Analytics and how to use Twitter statistics to improve your reach within this social network. Either way, it is necessary that you learn to use Twitter correctly in case you are new to this world.
What is Twitter Analytics for and what use is it?
Twitter Analytics is a system provided by Twitter for the purpose of analyze the statistics of your account within the social network. Being more specific with the tool it is possible to analyze the statistics related to the Tweets.
The information provided is specifically related to the scope that each of your publications has in the application. It is undoubtedly very relevant for those who want to grow their account , something as relevant as setting privacy and protecting the Twitter account for the average user.
The tool may not be very useful for the common user. However, Twitter Analytics is especially useful for content creators , influencers, or anyone who uses social media professionally.
Learn how to use Twitter Analytics on mobile
After the application is launched, go to your profile. To do this, you must go to your profile photo, which is located above and to the left, click on “Profile”. All your publications and retweets will be displayed, to see the detailed information provided by Twitter Analytics, click on the small icon with the graphs located to the right of your tweet.
Keep in mind that the advanced statistics of your tweets, will be shown only for your own content . That is, you will not be able to see detailed information about other people’s tweets (retweets).
Learn how Twitter Analytics is used on the computer
In the case of the computer, in the first instance open your Twitter account . Once you have logged into your account, it will be necessary to go to your profile. It will be necessary to click on the icon “shaped like a person” to go to it. After doing the above, it will appear in your account profile. If you want to see the statistics, go to the tweet you want to analyze. Click on the icon with the graphics located on the right side.
In turn, keep in mind that you have a great advantage, thanks to the fact that you can activate analytics, measure and increase your impact you have the fortune of getting even more out of this social network. But let’s not just stay with that aspect, let’s see others:
Twitter Analytics allows you to promote your tweet
Another thing worth considering is that Twitter provides specific options for increasing reach. In fact, you will notice that when displaying the statistics of your tweet with Twitter Analytics, you will see this option. Certainly increasing your reach comes at a price , but it can be useful for growing content creators, we recommend enabling two-step authentication to protect your investment.
What information can it be seen and used in Twitter Analytics?
- Times they have seen your tweets: It is also known as “Impressions”, it refers to the number of times your posts were viewed. In other words, it is the total reach of your tweets.
- Interactions: Interactions refer to all the times that users stopped to see your tweet. In fact, it provides an excellent estimate of how many times one of your tweets was “clicked”.
- Responses: Twitter also has an excellent system for making “comments”. With Twitter Analytics you will be able to see all the responses that have been made to your publication.
- Times it was retweet: as you well know, Twitter has a system in which you can “republish the content of others” with great ease, this is called retweet. With Twitter Analytics you can view this information in detail.
- Like: Like any other current social network, one of the main interactions present on Twitter is the “likes”. With Twitter Analytics you will be able to see the information about them in detail.
- Other information present in Twitter Analytics: added to the above, other information will be displayed such as the clicks that have been given in your Links of the tweets (if any) and also the times that the multimedia content of the tweet has been interacted with.